GroupM’s analytic partner company Meritus Analytics forays into China
Meritus Analytics, the global analytic partner company of GroupM, a member of the WPP Group, has forayed into China from July 12, 2006. The move brings advanced data analytics technology to companies in China’s key industries. Meritus Analytics will help industries such as banking, aviation, telecommunications and insurance to sift through large amounts of data in order to arrive at key insights and capitalise business opportunities, and maximum Return on Investment.
Meritus Analytics is a GroupM venture with Covansys Corporation, with key focus on Knowledge Process Outsourcing (KPO). Prior to its entry to China, Meritus Analytics has done thorough research in the local market to tailor its services to local companies.
Meritus Analytics, which began operations in Bangalore in January 2006, offers its services to MNCs in industries including finance, aviation, telecommunications and insurance. It has a proven track record of over 430 successful analytical projects for leading global companies. Meritus Analytics’ entry to the Chinese market represents an important milestone in the company history.
Speaking on the occasion of announcing the commencement of its Chinese operations, Bessie Lee, CEO, GroupM China, said, “Bringing Meritus Analytics’ data analytics services and business solutions to China will help us better meet the needs of our local clients. Meritus Analytics’ data analytics services will upgrade our customer service standards and add value to our current service offerings. Meritus Analytics will use its data consulting and data analysis services to help customers identify the elements which affect their business most, as well as provide the best business solutions to maximise ROI. I strongly believe that Meritus Analytics will definitely create more and better business opportunities for our clients.”
Head and Managing Partner of Meritus Analytics, V Balasubramanium, commented that Meritus Analytics’ entry into China marked a new chapter of development for the company. “China’s market potential for the future is outstanding, and the progression of many banks, airlines, telecommunications and insurance companies towards international standards are inevitable. Joint collaboration with Meritus Analytics will enable these companies to benefit from international standards of data analytics services and business solutions, empowering them to achieve global competitiveness,” he said.
Balasubramanium further said, “Meritus Analytics will provide clients in various industries with a wide range of data analytics services. We will not only provide banks and financial institutions with credit risk assessment and operational risk management to equip them with Basel II accreditation. We can also help business decision-makers in marketing and retail departments accurately assess and optimise allocation of resources and identify the best business opportunities. Meritus Analytics can also provide tele-communications companies with strategies to increase revenue through effective management of a loyal customer base. Our cross domain experts help clients to implement the model in their business arena in order to ensure the full benefits of analytics is reaped.”
The 21st century business world presents a challenging business environment for companies. In order to stay ahead of the intense competition, companies have to equip themselves with the best data analytics technology and business insights for a winning business edge.
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