Top Story


Home >> Media - Others >> Article

Group M’s Broadmind bags Twentieth Century Fox media account

Font Size   16
Group M’s Broadmind bags Twentieth Century Fox media account

As is known, News Corp-owned Twentieth Century Fox has been on a hunt for several months to zero in on an agency that would help them with professional media buying. After coming down to five agencies in round two, the entertainment company, as per reliable sources, has finally decided to partner with Group M's Broadmind for their media responsibilities.

Twentieth Century Fox expressed its intention to rope in an agency for its media responsibilities, almost six months back. The pitch began with 10 agencies. And, the client finally short-listed five of the contenders. The other agencies apart from Broadmind were Saatchi and Saatchi, Carat, Grey and McCann. The account is pegged at Rs 2 crore. On being contacted, both the client and the agency refused to comment on the development.

What is interesting about this account is the entertainment sector's conscious attempt to get professional aid in its media decisions. Time and again, Twentieth Century Fox decision to move further from distribution activities to produce and acquire rights of Indian films indicates the company’s intention to strengthen its roots here. The fact that the company has expressed interest in regional language films, too reflect that Indian entertainment is growing at a fast pace, giving a boost to the media industry itself.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.