Several senior management changes are being introduced in Group M. One of the major reasons for these changes is increased focus on non-traditional media business.
According to Ashutosh Srivastava, Managing Director, MindShare India, “Group M's BroadMind has rapidly developed non-traditional media business in several areas such as TV barter and syndication, brands and entertainment, sports and micro-marketing. BroadMind's progress is being closely tracked and supported by WPP.”
Stating that this is possibly one of the likely future business models for the group in a rapidly evolving market, he added, “The group plans to scale up and fast-track several new projects, and some of the senior managers from MindShare are moving full-time into this area.”
Rajeev Berry from MindShare Bombay, and J Sathyan from MindShare Delhi, are joining M Suku at BroadMind to focus on TV programming opportunities for Hindi and South. Suku, as is known, heads BroadMind as National Director.
Nitin Jain, General Manager, MindShare, Delhi, meanwhile, is moving on to spearhead new projects in cricket and music, event and broadcast sponsorship. Jain, who has had a successful two-year stint as MindShare Delhi GM, will move on to his new responsibility over the next three months.
Jain in turn would be replaced by Sundar Raman, who moves in as GM, MindShare Delhi from May 1. Raman has been with Fulcrum since its inception. In his last assignment, apart from managing Oral Care, Deos and Herbals categories for HLL, he also helped create and run highly successful Local Area Marketing programmes for the HLL group.
Sundar also managed the coordination for the Unilever AoR for the four South Asian countries--helping implement best practices among the four MindShare AoR teams in India, Pakistan, Sri Lanka and Bangladesh, and has experience in working with different markets and work cultures.
Delhi is a major focus area for Group M this year as far as team enhancements is concerned. Explaining the reason for the same, Srivastava said, “The Delhi market is booming since late last year, and this has led to acute shortage of talent. In order to address this, Group M has been very aggressive in campus recruitments this year. Also, more media professionals from other cities are now being relocated to Delhi, both at Maxus and MindShare, and also at specialist units like M One and Dialect micro-marketing unit.”
Mario Saldanha, who was running the Group M Dialect operation in Bombay has moved to Delhi to oversee micro-marketing projects on GSK, Frito Lays, and various other clients.
Tushar Vyas, from M One Bombay, is also relocating to Delhi to run the new acquired Motorola account for MindShare, in addition to his existing M One responsibilities.