Praseed Prasad, who was heading Digital Trading at Group M, has announced his next move to IceCream Labs as Chief Growth Officer. He will be driving the global media & agency partnerships for the media products at IceCream Labs.
IceCream Labs focuses on deriving context out of the visual web (images and video) and helps brands to engage with the same. Artificial intelligence, Computer vision & Deep learning are the backbone of the business. The first product “InPici “is an in- photo advertising platform and has seen good adoption by brands.
A media professional with over 14 years of experience, Prasad was associated previously with Group M for over 10 years, where he was the Head of Digital Trading and was responsible for all digital investments of GroupM clients. He was instrumental in driving large scale partnerships with Google, Facebook among others and also building the supply side for Xaxis India. Prior to Digital Trading, he set up GroupM's Trading Analytics division and also was heading media buying for Maxus South.
Commenting on the appointment, Madhu Konety, CEO of IceCream Labs, said, “For a growing company like IceCream Labs, having a highly experienced industry leader like Praseed is a game changer. Praseed is highly respected in the industry and considered the best in enabling media owners effectively monetize their content and drive large win-win partnerships. Considering the hyper growth path we are on, we are excited to have Praseed to help us navigate our growth and ensure that IceCream Labs will create a positive impact on the industry."
Speaking about his new position at IceCream Labs, Prasad said, “I am excited to leverage my media & agency experience with IceCream Labs which believes in innovation and technology to facilitate brand engagement solutions to clients across the world. This unique technology has the immense potential for the marketer to effectively connect & engage consumers. Being part of entrepreneurial company is a big shift and I am really excited about driving growth with a very unique team and technology with global potential."
Prasad is a speaker as well at various industry forums like ad:tech, IAMAI summits and is also on the advisory board of ad:tech, Bangalore. He has also worked with organizations such as Carat, Grey, FCB-Ulka.