Govt plans boosting consumerism in east with a permanent trade fair complex
Encouraging the boom in consumerism, Kolkata is soon to receive a permanent trade fair complex – one like the Pragati Maidan of Delhi. Inaugurating the CII consumer fair, Consumer 2004 on Thursday, state commerce and industry minister Nirupam Sen said that the West Bengal Government, in association with the Centre, is working out strategies for the proposed complex.
“A permanent trade fair complex would boost the economy and accelerate industrial growth in the region. This would offer business opportunities in priority sectors like engineering, automobile, gems and jewellery, leather and marine products among others,” Sen said in his inaugural speech. According to the minister, West Bengal has captured nine per cent of the total market potential in India. Substantiating his views with statistics sourced from different economic and industrial surveys, he offered a reflection of the growth in market size for various product segments like cars, two-wheelers, washing machines, microwaves, air conditioners, etc. “Consumer Fair would be a milestone for accelerating the growth of the indigenous industries in the state,” Sen added.
The city’s largest annual trade fair, Consumer, an annual endeavour of the eastern chapter of the Confederation of Indian industry, has reached its 11th year. The Consumer series has always been a very strong platform for interfacing between the marketer and the consumer and has provided a launch pad for new brands and a reinforcement opportunity for existing brands. Consumer 2004 would also test the competencies of company agents and conduct market surveys by sampling a turnout of over 1.5 lakh visitors across the different SECs.
Sprawled over 10,000 square meter in four air-conditioned hangers at the lush greenery of the Maidan, Consumer 2004 hosts 225 stalls and more than 150 participants. The trade fair has attracted a wide range of products and services including automobiles, banking and insurance, healthcare, communication and IT, FMCGs, real estate, home furnishings, cottage industry produce among others. Starting on November 4, the fair would be on November 8.
As per CII, this is an endeavour to promote consumerism in the region and also increase the scope of development of the consumer durables industry. Among the major corporates participating in the event, there are Tata Motors, Patton Tanks, Emami, Hindustan Levers, Eveready, Peerless, Intel, BSNL and Samsung.
Addressing a confluence of press and corporate fraternity, B Muthuraman, Managing Director, Tata Steel and Chairman of CII Eastern Region, observed that consumerism was gaining new momentum in Kolkata. “Increased consumption could power industrial growth. This has been true for consumption-linked industrial growth in the US or in China, and is true for Bengal as well,” he said.
Our typical marketing budget is usually 10 per cent of the topline spend