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Google, Microsoft, Yahoo emerge top dream recruiters in India: ACNielsen Survey

07-June-2006
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Google, Microsoft, Yahoo emerge top dream recruiters in India: ACNielsen Survey

Google, Microsoft, Yahoo, Oracle and IBM have emerged as the top five preferred employers in India among engineering students, according to the ACNielsen Campus Track T-Schools ’06 Survey. Global Internet search firm, Google, has reached the top position amongst the prospective employers this year, while Yahoo, featuring for the first time in the Survey, emerged as the third most preferred employer.

ACNielsen Campus Track T-schools ’06 surveyed the perceptions about recruiting companies and the various factors used to evaluate prospective employers amongst the latest batch due to graduate in 2007. The study focuses on getting a general opinion of the students on industries of their preference, their views about recruiting companies and factors driving their choices. CampusTrack T-schools ’06 has expanded the study from the leading 20 engineering schools to 73 leading engineering schools of the country, giving this study a significantly wider geographical coverage this year.

The study indicates that job content and growth prospects in the company as well as the size of the recruiting company and its market standing continue to be important parameters for selection.

Other interesting findings are that of the increasing popularity of Indian firms as preferred employers, as compared to global giants. Infosys’ relative position moved up by 14 places on campus recruiter index (CRI) as compared to the last track. Satyam and Cognizant were some of the other major gainers on CRI this year.

Engineering students rank management consultancy followed by IT / software as the favourite career option. Preference for management consultancy is significantly higher amongst IITians in comparison to other institutes, while energy / power and biotech are the other areas gaining interest. Students no longer perceive telecom as the ‘industry of future’.

An observation of the list of Top 10 companies in terms of CRI over the years witnesses some interesting trends. The Top 10 list of 2005 batch included a wider spectrum – IT / consulting, FMCG and core sector companies, 2006 had IT / consulting and FMCG, while the 2007 batch has only IT / consulting firms in the Top 10 list. So, the shift in perception as ‘Dream Recruiter’ has narrowed down to only IT / consulting over the years.

Interestingly, despite the shift in preference, while there was only one Indian IT company among Top 10 recruiters in the 2005 batch, there are three this time – Infosys, TCS and Wipro. This makes IT / consulting a winner all the way, with Indian companies also making a foray into the ‘Dream Recruiter’ list.

By ranking individual companies on these various parameters, the ACNielsen Campus Track T-schools can be used to devise an action plan by individual companies to attract better talent by analysing the various attributes of ‘goodwill’ enjoyed by it, within the engineering talent pool.

The overall effect that the associations with various attributes like the perceived quality of training and development, job content, market standing, etc, have on this goodwill, is accumulated to compute a composite ‘goodwill score’ used to construct the CRI that aptly reflects the overall standing of companies in the minds of students.

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