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Good journalism is good business: Sanjay Gupta

09-August-2012
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Good journalism is good business: Sanjay Gupta

The last two decades have seen a significant metamorphosis in both news generation and its consumption. This has been brought about by the ubiquitous-ness of technology and its resultant empowerment of an individual as a pro-sumer. This has raised issues about the future of news and its socio-economic implications.

Sanjay Gupta, CEO & Editor, Jagran Prakashan, noted, “As long as there is society, there will be incident and there will be news. But the business of generating news is radically changing and the way journalists present news is also changing.”

According to Gupta, the whole business of journalism is transforming now. However, this transformation is anonymous and different audiences, various platforms and digital applications are part of this transformation.

The impact of the changing media landscape of new media is pulling people in two opposite directions. On the one hand, there is online, which has led to a more decentralised news system which liberates readers from news monopolies. On the other hand, there is the foundation of a democratic society that is based on traditional news media and democratic debates.

He pointed out that democratic debates are shifting towards the other news platform. “The biggest challenge for print editors is how to engage audiences and become host to the true democratic debates,” he added.

According to Gupta, the exact future of news is very hard to predict, given the dynamic state of affairs in the news media industry. “But the truth is likely to be some were in the middle,” he said.

He affirmed, “Future of news will stand on the bedrock of innovation in good journalism, and good journalism is good business.”

Sanjay Gupta was expressing his views at the 6th International News Media Association (INMA) South Asia conference, held in New Delhi on August 7 and 8, 2012.

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