Revv, the men’s jewellery brand from integrated jewellery manufacturer, Gitanjali Group, has acquired the sponsorship rights of the Kolkata Tigers team at the Indian Cricket League (ICL).
After establishing itself as a prominent player in the gems and jewellery industry, the company has ventured into the lifestyle sector and is now seeking to reach a wider base of audience by associating itself with the field of sports.
Speaking on the initiative, Adri Voorn, Executive Director, Gitanjali Gems Ltd, said, “Gitanjali Group would like to be at the heart of young India. Cricket in India is more than a sport. It has a cult status, and we are glad to be associated with this magnificent game that is the singular most unifying force in a diverse country like India.”
Kiran More, Executive Board Member, Indian Cricket League, said, “We are delighted to welcome Gitanjali Group on the ICL platform and Revv as sponsors of the Kolkata Tigers team. Their coming on board as sponsors provides encouragement and support to a side representing a very important cricket centre of the nation.”