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Genre Check: Hindi GEC registers growth this week

26-December-2008
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Genre Check: Hindi GEC registers growth this week

The Hindi general entertainment genre has returned to normalcy; 9X’s continuation with repeat programming notwithstanding. The gaps between the top players have been fluctuating and unlike last week, when Star Plus and Colors were very close to each other, in week 52, Star Plus has shot up to 292 GRPs. Last week this number was at 272 GRPs.

Colors has dropped two points to be at 233 GRPs this week, and Zee TV has seen a significant growth from 194 GRPs last week to 230 GRPs this week.

In the next rung, Sony is at 89 GRPs, which is a drop of just one point from the last week. Star One that had managed 81 GRPs last week, clocked in 76 GRPs this week. NDTV Imagine moved from 64 GRPs to 67 GRPs this week.

9X has dropped just a few points and is at 45 GRPs; last week it was at 49 GRPs. Sahara One and SAB has maintained their 47 GRPs had 44 GRPs respectively.

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