The North Point Centre of Learning hosted its first convocation of the Post Graduate Programme in Advertising Media Management (PGPAMM) on May 31 in Lonavala. The centre, established by the Lintas Employees’ Welfare Trust, is designed to promote excellence in executive education and business research. All the 25 students of the first batch have been placed. While some have got jobs with Lintas itself, other companies have also sourced talent from North Point Learning Centre.
Sam Balsara, CMD, Madison Communications, the chief guest, commented that he would “give an arm or a leg” to be in the position of these students. “When I started work, the entire media industry was only worth Rs 10 crore, whereas today it is a giant Rs 1,200 crore industry,” he said.
Quoting Deepak Chopra’s view that this century will belong to India, Balsara said that even the NRS 2005 findings justify it.
Prem Mehta, Chairman and Managing Director, Lintas India, said that 18 months ago, Lynn D’Souza, Director, Lintas Media Services, had expressed the view that with the industry growing, it was necessary to create talent rather than just sourcing it from available channels. This led to the idea of starting North Point.
NDTV sponsored three awards of Rs 50,000 each for outstanding students, one each for academic excellence, strategic excellence in media and consistent all-round performance. Akanksha Sanwal, Priya Deshpande and Priti Ramchandran were the proud recipients of the above awards. Avinash Kaul, VP-Strategic Planning & Marketing, NDTV Media, did the honours.
The faculty team for the one-year long course was drawn from top institutions like TAM, MRUC and Spatial Access. Samir Khandelwal bagged the Lintas North Point Award of Rs 75,000 for thought leadership.
Mehta had a message for the students: “For success, what is essential is commitment to excellence, innovation and integrity.”