V Ramani, who was amongst one of the first names to have been associated with the digital space in India, is hospitalised and said to be critical. His friends, many of whom he had met and stayed connected through the Indian advertising and media industry, and family are praying for Ramani’s speedy recovery.
Ramani, who had graduated with a mathematics degree from K J Somaiya College in Mumbai started his advertising career in 1982 with Lintas. Prior to that, he had taught actuarial sciences at LIC. At the time, he was working on Unilever brands. He moved on in December 1989 to join McCann Erickson in Delhi as its Director for media planning and buying. From McCann, Ramani was headed to Ulka and then in 1993, he joined Contract Advertising, where he stayed for three years.
His digital career was to begin soon after. From 2000, Ramani saw many avatars from Mediaturf to Connecturf and Ignitee. In November 2011, Ramani had another news for the industry, when he launched another venture Parietal in partnership with Harminder Datta, who was formerly Chief Strategy Officer at Ignitee with the aim to bring consumer focussed planning back to the media industry.