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Frames 2004 promises more bang for the buck

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Frames 2004 promises more bang for the buck

In its fourth successful year, Frames 2004, Asia's largest convention on the Business of Entertainment, is all set to hit Indian shores. The Federation of Indian Chambers of Commerce and Industry (FICCI) announced that the convention is slated for March 15, 16 and 17 in Mumbai.

Frames 2004 focuses on the entire gamut of the entertainment industry, ranging from perspectives on cinema, broadcasting, animation, convergence, and entertainment for the new millennium.

Highlighting the role of FICCI in aiding the entertainment industry, Yash Chopra, Chairman of the FICCI Entertainment Committee, Co-Chairman Kunal Das Gupta and Secretary General of FICCI Dr Amit Mitra stated that Frames 2004 would once again see India's largest gathering of national and international entertainment barons. One of them certainly is Andy Bird, President, Walt Disney International who will be specially visiting India for the event and will be the key note speaker.

FICCI's knowledge partners -- Ernst & Young and Amarchand Mangaldas – will also present their reports and projections on the financial and legal issues affecting all segments of the entertainment industry at the convention.

Calling it a 'movement' and not a mere three-day convention, Dr Amit Mitra says, "Our success last year only reaffirms our conviction that India today is market that cannot be ignored by any significant global player. The sheer profile of international participation at this year's convention is clear acknowledgement of India's growing importance in the global scenario and the pivotal role that Frames plays as a gateway to the Indian market."

Mitra also says that unlike all the previous years where delegates and media were not able to attend most sessions, this year the number of sessions have been cut down drastically to 15 from 23. "This time there will be lesser but quality sessions," says Chopra.

Frames 2004 will have a special focus on Funds and Projects. International panelists will focus on the need to identify and tap alternate means of raising funds globally for filmmaking. FICCI has devised a form for lending, which is based on international norms. This is for the first time that an attempt has been made to introduce the industry to international norms of financing and bringing both the international lenders and borrowers on a common platform.

"The aim is also to create an unparalleled platform to bring together India's best creative wizards and global investors at Frames 2004. FICCI has created this unique opportunity to enable India's budding film-makers to live their dreams and be counted among the world's best film makers," says Chopra.

Kunal DasGupta, Co-Chairman-FICCI Entertainment committee, highlights the fact that Frames 2004 will see companies from the cable & satellite sector too. He says, "An agenda has been developed keeping the challenges of the digital age in mind. Broadcasting, convergence, gaming and other new economy entertainment sectors will be strongly focused upon. The event will be a culmination of the yearlong 'Frames Knowledge Series' sessions that were conducted on various topics over the last few months."

There would be the presence of content-oriented TV panels to share knowledge about India's emergence as a mature C&S market. As advisor -TV panel, TAM Media Research has helped FICCI structure an extremely interesting and resourceful TV track at Frames 2004.

Another major highlight this year is the fact that the event will celebrate the spirit of achievement in Indian animation industry by hosting the 'Best Animated FICCI FRAMES' (BAFF) awards. The convention will also have a specially structured panel to feature some of world's reputed animation industry personalities sharing their thoughts on important issues.


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