Top Story

e4m_logo.png

Home >> Media - Others >> Article

Following its acquisition by P&G, Gillette’s Rs 35-crore media buying duties move to Madison Media

04-January-2006
Font Size   16
Share
Following its acquisition by P&G, Gillette’s Rs 35-crore media buying duties move to Madison Media

It has been almost a year since P&G acquired Gillette and changes in the media responsibilities are coming to the fore now. The media buying duties of Gillette, which are at present with MindShare, will be moved to Madison Media, effective February 2006. The change has been confirmed by Ashok Chhabra, Executive Director, P&G India. Gillette’s media spends in India are pegged in the region of Rs 35 crore.

Explaining the reasons for moving the media buying to Madison, Chhabra said, “In keeping with P&G’s global acquisition of Gillette and a subsequent ‘media agency’ realignment at the regional level, effective February 1, 2006, the Gillette India media buying account will move from MindShare to Madison Media, P&G India’s media buying agency.”

As is known, the P&G acquisition of Gillette was completed by January 2005. Some of the brands in the Gillette portfolio include Gillette Mach3 Turbo, Gillette Sensor Excel, Gillette M3Power, Oral-B, Braun and Duracell among others.

Tags

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The India-New Zealand series continues to garner big numbers on television for Week 45 (November 4-10)

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years