Following its acquisition by P&G, Gillette’s Rs 35-crore media buying duties move to Madison Media
It has been almost a year since P&G acquired Gillette and changes in the media responsibilities are coming to the fore now. The media buying duties of Gillette, which are at present with MindShare, will be moved to Madison Media, effective February 2006. The change has been confirmed by Ashok Chhabra, Executive Director, P&G India. Gillette’s media spends in India are pegged in the region of Rs 35 crore.
Explaining the reasons for moving the media buying to Madison, Chhabra said, “In keeping with P&G’s global acquisition of Gillette and a subsequent ‘media agency’ realignment at the regional level, effective February 1, 2006, the Gillette India media buying account will move from MindShare to Madison Media, P&G India’s media buying agency.”
As is known, the P&G acquisition of Gillette was completed by January 2005. Some of the brands in the Gillette portfolio include Gillette Mach3 Turbo, Gillette Sensor Excel, Gillette M3Power, Oral-B, Braun and Duracell among others.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions