Futuristic Media Communication Centre (FMCC) recently conducted a training programme for the sales and marketing team of Pakistan’s leading media group Jang. Jang offers comprehensive cross media platforms combining newspapers, TV, radio and online solutions.
The five-day training programme, which was conducted from December 21-26, 2006, was divided into two categories – senior management and a combination of senior management and the entire team. FMCC did a lot of research on the Pakistan market and had various discussions with the senior management of Jang about their specific needs and requirements before designing the training module.
Training was imparted by leading media personalities from India including Suresh Balakrishnan (Head, Sales and Marketing, DNA), Sunil Lulla (CEO, Times Now), Anurag Batra (Managing Director, exchange4media), Bharat Kapadia (Executive Director, Divya Bhaskar), Rajul Kulshreshtha (Country Head, Motivator), Rahul Sen (Director, Alchemy), Navroze Dhondy (CEO, Creatigies), communication skills trainer Yuri, Prof Anup Singh (Senior Professor, IMI), Deepak Pramanik (Founder, Aidias), Rohinton Maloo (Managing Director, Media Vault), Arun Sharma (GM, Airtel), and Anita Nayyar (CEO and Country Manager, MPG).
The training modules were designed by Sajal Mukherjee, Director, FMCC, keeping in mind the requirements sent by the Jang group. Some of the modules FMCC covered included building brands, sales management, relationship management, etc. Two eminent trainers also shared well-researched and interesting presentations on innovations in print and electronic media.
The training covered diverse issues, for instance, Airtel’s Sharma gave an interesting presentation on increasing clients’ business through solution-oriented approach. DNA’s Balakrishnan threw light on ways to improve sales management giving several interesting examples from India and elsewhere.
Jang’s Sarmad Sufiyan was all praise for the training programme. He said, “It was an extremely interactive and proactive exercise. It is always a privilege to learn from people with greater experience and share ideas to improve one’s concepts and focus.”