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Others FMCC Human Capital Forum: Media in India has overexpanded - Bhuvan Lall

FMCC Human Capital Forum: Media in India has overexpanded - Bhuvan Lall

Author | exchange4media News Service | Monday, Apr 20,2009 9:40 AM

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FMCC Human Capital Forum: Media in India has overexpanded - Bhuvan Lall

Bhuvan Lall, President (Global), MCorp Global, part of the BK Modi Group, while speaking at the third FMCC Human Capital Forum in Delhi on April 18, 2009, said that what India needed in terms of media education was “media education with a heart”. He noted that “media in India has overexpanded without understanding their own capabilities and limitations”.

According to Lall, it was important to be a specialist in media, and train oneself for the job. While it was good to have overall job skills, it was domain expertise that was desired in today’s challenging times.

He further said that human development in Indian media should be a continuous effort and not a one-off exercise.

Speaking about the media and journalists, Lall said that one should not take sides in news media. He further said, “We have to remove ‘Fear Factor’ creation in the Indian news and broadcast media.”

Lall also lamented the lack of adequate numbers of news anchors who could handle serious debates. He stressed, “Media is a unique business and needs unique people.”

The Human Capital Forum was organised by Futuristix Media Communication Center (FMCC), India’s leading media, advertising, communication and journalism school in its 6th year. Star News was the presenting sponsor for the Forum, while exchange4media was the media partner. PR partner was Mavcomm Consulting and the event was designed and executed by Anushree Ramchandani of Angus & Grapher for FMCC.

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