Others FMCC Human Capital Forum : Industry leaders discuss ways to tap restless energy of Nintendo generation

FMCC Human Capital Forum : Industry leaders discuss ways to tap restless energy of Nintendo generation

Author | Sumita Patra | Monday, Mar 05,2007 9:11 AM

FMCC Human Capital Forum : Industry leaders discuss ways to tap restless energy of Nintendo generation

“Do not shift any job, good or bad, reflective or deflective, for 36 months. Pick up skill sets, steal some knowledge and then move on,” advised A P Parigi, MD and CEO, ENIL, to today’s youngsters while delivering the keynote address at the FMCC Human Capital Forum held in the Capital on March 2.

Parigi also made an interesting observation on why people quit their jobs. “Today’s young workforce belongs to an era where there are more jobs than talent. However, we must remember that in most cases, when an employee quits his job, he quits the environment and the boss; he does not quit because he wants to quit the company,” he said.

The day-long seminar proved inspiring for the young generation in the audience with industry stalwarts sharing their perspectives on issues relevant to today’s corporate environment.

The first session dwelt on ‘Managing the Younger Workforce’. On the panel were Raj Nayak, CEO, NDTV Media; Sunil Lulla, CEO, Times Global Broadcasting; B Saikumar, CEO, TV 18 Media; CVL Srinivas, ex-Asia Pacific Managing Director, Maxus; Lancelot Cutinha, VP-HR, Big FM 92.7; and Nikhil Mirchandani, MD, NGC Network Asia. Rajeev Karwal, former MD of Electrolux and ex-CEO and President of Reliance Retail’s consumer durables and IT vertical, moderated the session.

Big FM’s Cutinha termed the young generation as the ‘Nintendo generation’, who want to make money fast and want freedom. According to him, the young generation could be managed by “creating a great culture of accessibility, teamwork, a culture of speaking up, a culture of learning and innovation. Creation of a performance oriented culture is important”.

Enumerating the factors that need to be kept in mind while managing the younger workforce, Srinivas observed, “Organisations need to have a strategic approach towards managing youth. They should think of ways so as to make younger guys a strategic advantage to their organisation. Organisations need to involve their youth in terms of creating a vision for themselves. They should be prepared to redefine the organisational structure to accommodate the restless energy. They should have shorter time frame for setting goals of their staff.”

Terming the young generation as the ‘Yo Generation’ NGC’s Mirchandani also felt that there was a need to understand the young generation for they were aware, impatient and competitive.

Nayak cited the example of NDTV Media to establish that attrition rate need not be high even when one worked with a younger workforce. He said, “We are a people-oriented industry. We believe in hiring fresh people who have passion. I believe when people leave an organisation they are your brand ambassadors. When you have to sack a person do it with dignity.”

According to him, the biggest problem with the young generation was that they got bored very easily. “‘I am bored’ is a common refrain of today’s youngsters,” he said.

Lulla argued differently. He said that he failed to understand why there should be a need to manage the younger workforce. “Stop worrying about managing the younger workforce. Young organisations are more fun to work with. Go to an organisation that is young and you will be forever young,” he remarked.

Saikumar echoed the same point, saying, “Youth is the best thing that can happen to any organisation. India has a much younger demographic. If you have a demographic advantage then you can be globally competitive.”

FMCC Human Capital Forum was presented by Timesjobs.com in association with Nai Dunia.

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