The second annual Human Capital Forum, organised by Futuristix Media and Communication Center (FMCC), was held in the Capital on February 20, 2008. With the theme of ‘From promoter first to people first’, the Forum this year sought to facilitate a dialogue within media on a variety of HR issues in the media and communication industry.
Sajal Mukherjee, Director, FMCC, said, “We had started Human Capital Forum in 2007, and this effort was very well appreciated. During the year we have conducted various programmes, which brought the industry closer to the consumer platform. We need talented and professional people with the right attitude in order to grow this industry.”
The first session of the day was on ‘Do media owners put their people and employees, and their interests ahead of their own interests?’. The session had Vir Sanghvi, Editorial Director, Hindustan Times, as the moderator, while the panelists included Dilip Cherian, Consulting Partner, Perfect Relations; Shishir Joshi, Group Editorial Director, Mid-Day; Barun Das, CEO, Zee News; Mahendra Swarup, Chief Mentor, Smile Interactive; Ashutosh, Managing Director, IBN7; and Anita Nayyar, CEO, MPG India.
Cherian pointed out, “We are working on a very thin line and we have a huge talent crunch. It is not just about putting people first, but getting people first.”
IBN7’s Ashutosh said, “People are coming to this organisation because they think we have a different kind of life model. Competition has made this young generation very competent and confident. But we are looking for people who have the right attitude, talent and great character for the organisation.”
Joshi said, “We should first motivate talent. More than money, the company should give them love and a personnel touch. We also need to look within ourselves and ask whether we are taking good care of our employees.”
According to Nayyar, “People are not bigger than the organisation. It is really a shake hands situation, where the organisation has to look at the employees in a different light and people, too, look at the organisation in a different light.”
Zee News’ Das said, “People exist in an organisation for their own role, while the organisation exists for maximising people’s roles.”
Swarup noted, “There are not enough investments for creating talent.”
The second session mulled over ‘Are promoters creating world class media companies? Is Indian Talent in Media Industry World Class?’. The panelists for this session included Rashmi Deshpande, Head HR-South Asia, GroupM; Praveen Tripathi, CEO, Hansa Consulting; Sudhir Chaudhary, Editor-in-Chief, Live India; Sarabjeet Sachar, Founder CEO, Aspiration; Sandip Tarkas, President (Customer Strategy), Future Group; and Parthip Thyagaranjan, Co-founder and Director, Weddingsutra.com.
Live India’s Chaudhary said, “We hardly find good people, it is a mix and match process where we take experienced people along with the younger ones. Media is becoming like Bollywood, we need good looking people, good speaking skills and people who can work for more than 15 hours a day. But what we actually need are trained people and people with common sense. Only then can we make a world class product.”
Hansa Consulting’s Tripathi asked, “Do we have a world class training organisation to build a world class product? We have great individual talent, but we have very weak collective information. We don’t have the commitment to build talent. There is not enough learning to create learning.”
The Forum was sponsored by IBN7, and supported by Firangi channel as associate sponsor, Mid-Day as media partner, while exchange4media and its Group publications, Pitch and Impact, were the trade partners.