Top Story

e4m_logo.png

Home >> Media - Others >> Article

FMCC conducts Prabhat Khabar Annual Media Marketing Conference for second consecutive year

04-April-2007
Font Size   16
Share
FMCC conducts Prabhat Khabar Annual Media Marketing Conference for second consecutive year

Advertising, media and communication institute, FMCC, recently conducted Prabhat Khabar Annual Media Marketing Workshop in Ranchi. This was the second consecutive year that FMCC conducted the workshop. Prabhat Khabar is one of the leading Hindi dailies of Jharkhand.

The programme was conceptualised and designed by Sajal Mukherjee, Director, FMCC, keeping in mind the changing brand consciousness in media and the current marketing skill requirements in the industry. FMCC has been conducting similar customised workshops for media organisations, whereby a group of practitioners and academicians are brought together to design a workshop that is tailor-made to the specific needs of that particular organisation.

The objective of the two-day workshop was to familiarise the participants with the changing media marketing trends and training them with the skills required to be an effective and efficient media planner and seller. The topics covered were ‘Understanding your own brand to sell better’; ‘How to become a brand in yourself’; ‘How to bring out the entrepreneur in you’; ‘How to sell your market and market potential to clients’; and ‘The art of negotiations’.

The workshop was conducted with the help of professional trainers and industry experts. Shamshir Rai Luthra, personality guru and Talking Rich expert; Anurag Batra, Editor-in-Chief, exchange4media; Deepak Pramanik, Director, Adidas; and Pallav Moitra, Director and COO, Image Multimedia, were some of the speakers at the workshop.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016