Advertising, media and communication institute, FMCC, recently conducted Prabhat Khabar Annual Media Marketing Workshop in Ranchi. This was the second consecutive year that FMCC conducted the workshop. Prabhat Khabar is one of the leading Hindi dailies of Jharkhand.
The programme was conceptualised and designed by Sajal Mukherjee, Director, FMCC, keeping in mind the changing brand consciousness in media and the current marketing skill requirements in the industry. FMCC has been conducting similar customised workshops for media organisations, whereby a group of practitioners and academicians are brought together to design a workshop that is tailor-made to the specific needs of that particular organisation.
The objective of the two-day workshop was to familiarise the participants with the changing media marketing trends and training them with the skills required to be an effective and efficient media planner and seller. The topics covered were ‘Understanding your own brand to sell better’; ‘How to become a brand in yourself’; ‘How to bring out the entrepreneur in you’; ‘How to sell your market and market potential to clients’; and ‘The art of negotiations’.
The workshop was conducted with the help of professional trainers and industry experts. Shamshir Rai Luthra, personality guru and Talking Rich expert; Anurag Batra, Editor-in-Chief, exchange4media; Deepak Pramanik, Director, Adidas; and Pallav Moitra, Director and COO, Image Multimedia, were some of the speakers at the workshop.