India’s premier advertising, media and communication institute, Futuristix Media and Communication Centre (FMCC) celebrated its Convocation 2004-05 for the first outgoing batch of students on September 25 at the FMCC campus in the Capital.
Ashish Bagga, Executive and Publishing Director, India Today Group, presided over the occasion as the chief guest. Sajal Mukherjee, Director and Founder, FMCC, and Anurag Batra, Managing Director and Editor-in-Chief, exchange4media, were also present on the occasion.
The convocation commenced with a campus tour followed by the welcome address by Mukherjee. Speaking on the occasion, Mukherjee said, “FMCC provides learning that takes into account the interplay between different disciplines, for example, the impact of society on media content and vice versa. Courses designed at FMCC enable the students to be sensitive to social realities and leverage the sensitivity in their future careers. It is a zone where the industry and academia interact to facilitate young people to shape exciting futures in the dynamic world of marketing communication, advertising and media from the first day in business.”
Bagga, while congratulating Mukherje and Batra for their commendable initiative, said, “I think the opportunity for youngsters seeking an opportunity in media is a very big one and I believe this medium offers tremendous potential for youngsters.”
Recalling his formative years, Bagga encouraged the students saying, “You have to constantly reinvent yourself and refresh your knowledge reservoir. Please plug in to research, please plug in to academics and be in constant touch with your field of expertise.”
Founded in 2004 by professionals with an enriching experience in advertising, media, marketing research and marketing communications, FMCC offers two distinctive one-year post graduate programmes – one in Advertising, Mass Communication and Media Planning and the second one on Corporate Communication and Event Management.
The first batch of FMCC students has been successfully placed in various media houses, including CNBC-TV 18, OMS (the media specialist arm of Mudra Communication), Triton Communications, NDTV Media, iB&W, Montage Advertising and exchange4media, among others.
The evening concluded with a Vote of Thanks by Anurag Batra emphasising on the element of compassion. He asked the students to have a positive attitude in life in order to achieve success.
Our typical marketing budget is usually 10 per cent of the topline spend