Top Story


Home >> Media - Others >> Article

FMCC’s two-day workshop on ‘Brand Management’ culminates successfully

Font Size   16
FMCC’s two-day workshop on ‘Brand Management’ culminates successfully

The two-day workshop conducted by Futuristix Media Communication Center (FMCC) on ‘Brand Management’ culminated successfully in the Capital on April 8. The workshop saw the participation of organisations like the India Today Group, DNA, CNN-IBN, NGC, History Channel, ETC Networks, India TV, exchange4media, Cyber Media, Prabhat Khabar and ABP.

Conceptualised by Anurag Batra, Managing Director, exchange4media, and Sajal Mukherjee, Director, FMCC, the workshop titled ‘Brand Management in Media’ sought to provide quality training to marketing professionals in media and make them understand the nuances and specifics of the trade from the stalwarts and practitioners from the media industry.

Some of the eminent people who shared their insights on the topic included Chintamani Rao, CEO, India TV; CVL Srinivas, CEO, Maxus; Rahul Sen, Director, Alchemy Brand Consultancy; Sanjoy Chakravarthy, COO, Media Palette (Media arm of Dentsu); Ramesh Jude Thomas, MD, Equitor Brand Consulting; Ajay Gupta, CEO, CLI; and academician Vineet Vishnu.

Giving his take on the workshop, Sajal Mukherjee, Director, FMCC, said, “Yes, there is a need for brand management in media. We conducted this workshop in which lot of eminent people participated and shared their experience. The common thought, which evolved out of the workshop, is that a brand has to create its own niche. A media product has to create its own identity and stand for a value.”

India Today Group’s Ashima Saini was all praise for the workshop. “Well conducted, relevant topics, good speakers, courteous management. One of the most interesting workshops I have attended,” she said.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions