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Flex Industries awards Rs 4-cr media mandate to Alliance Advertising

29-September-2004
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Flex Industries awards Rs 4-cr media mandate to Alliance Advertising

Alliance Advertising has bagged the media account of Flex Industries. Confirming the news to exchange4media, Arshad Nizam, Business Head, Alliance, informed that the account is pegged at Rs 4 crore. Rediffusion DY&R handles the creative aspects of the business.

As Nizam said, the agency would be handling the media duties for the launch of the company’s new range of product, food storage pouches under the brand name ‘Zip Lock Pouches’. Kuldip Verma, Deputy General Manager, Flex Industries’ International Division, informed that a pitch was called in view of the impending launch of the food storage pouch brand and Alliance was chosen based on the presentations. However, the product is currently being sampled in A and B category of towns across the country.

Alliance handles the media buying and planning duties of Rajnigandha, Pass Pass, Catch Spices, Jagatjit Industries, Stic Pens, Fena Detergent Powder and Luminous among others.

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