Top Story


Home >> Media - Others >> Article

Flex Industries awards Rs 4-cr media mandate to Alliance Advertising

Font Size   16
Flex Industries awards Rs 4-cr media mandate to Alliance Advertising

Alliance Advertising has bagged the media account of Flex Industries. Confirming the news to exchange4media, Arshad Nizam, Business Head, Alliance, informed that the account is pegged at Rs 4 crore. Rediffusion DY&R handles the creative aspects of the business.

As Nizam said, the agency would be handling the media duties for the launch of the company’s new range of product, food storage pouches under the brand name ‘Zip Lock Pouches’. Kuldip Verma, Deputy General Manager, Flex Industries’ International Division, informed that a pitch was called in view of the impending launch of the food storage pouch brand and Alliance was chosen based on the presentations. However, the product is currently being sampled in A and B category of towns across the country.

Alliance handles the media buying and planning duties of Rajnigandha, Pass Pass, Catch Spices, Jagatjit Industries, Stic Pens, Fena Detergent Powder and Luminous among others.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017