Top Story


Home >> Media - Others >> Article

Flex Industries awards Rs 4-cr media mandate to Alliance Advertising

Font Size   16
Flex Industries awards Rs 4-cr media mandate to Alliance Advertising

Alliance Advertising has bagged the media account of Flex Industries. Confirming the news to exchange4media, Arshad Nizam, Business Head, Alliance, informed that the account is pegged at Rs 4 crore. Rediffusion DY&R handles the creative aspects of the business.

As Nizam said, the agency would be handling the media duties for the launch of the company’s new range of product, food storage pouches under the brand name ‘Zip Lock Pouches’. Kuldip Verma, Deputy General Manager, Flex Industries’ International Division, informed that a pitch was called in view of the impending launch of the food storage pouch brand and Alliance was chosen based on the presentations. However, the product is currently being sampled in A and B category of towns across the country.

Alliance handles the media buying and planning duties of Rajnigandha, Pass Pass, Catch Spices, Jagatjit Industries, Stic Pens, Fena Detergent Powder and Luminous among others.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.