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First International Business Media Conference to be held India in February 2009

25-July-2008
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First International Business Media Conference to be held India in February 2009

Gordon Hughes, President & CEO, American Business Media; Glenn Hansen, President & CEO, BPA Worldwide; and Chander Rai, President & CEO, Cross Border Media Inc have jointly announced the First International Business Media Conference that would be held in Delhi on February 12-13, 2009. The three had met at the American Business Media headquarters in New York to discuss their India initiative on business media.

The aim of this Conference, with American Business Media and BPA Worldwide as presenting sponsors, is to provide a platform for business media companies in the US and globally to meet with their Indian counterparts to form mutually beneficial alliances and to exchange best practices around the world.

Glenn Hansen said, “Given the economic vibrancy that is India and with the opening of media to foreign investment, there are great opportunities for foreign media firms in the business sector to collaborate with their counterparts in India. We have been in contact with publishers in India interested in best business practices and sharing their experiences with peers in their B2B markets. Taking a delegation of our publisher members from around the globe who have an interest in doing business in India will result in precisely that. As BPA Worldwide is the largest global non-for-profit organisation tasked with auditing media in more than 30 countries, our incoming India publishers may have an interest in reciprocating and visiting other countries in which they may have an interest in expanding their brands.”

Gordon Hughes added, “ABM, recognising the enormous opportunities in today’s global marketplace, is positioning itself to become the global B2B association. We are delighted to offer media members the opportunity to experience India’s B2B community first-hand, much like we did in China in late 2006, bringing industry leaders together for a collective sharing of information, ideas and challenges.”

Chander Rai emphasised the usefulness of this forum in forging enduring media partnerships between Indian and international business publishers. He said, “I am particularly impressed by the enthusiasm among the Indian publishers, who have pledged full support by way of sponsorships. In fact, I see 2009 to be a turning point in India’s B2B publishing industry.”

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