Top Story


Home >> Media - Others >> Article

FIPP/ABM International B2B Conference 2008 gets underway in New York

Font Size   16
FIPP/ABM International B2B Conference 2008 gets underway in New York

The FIPP/ABM International B2B Conference 2008 got underway in New York on September 7. Spread over three days, the Conference is covering areas like traditional magazine publishing, licensing and partnering, digital media, workforce transformation, integrated selling success, the face-to-face experience, custom publishing, etc.

India is being represented at the Conference this year by Pramath Sinha, Founder & Managing Director, 9.9 Media; Anurag Batra, Managing Director and Editor-in-Chief, exchange4media Group; Bhupesh Trivedi, CEO, Chronosphere; and Chander M Rai, President and CEO, Cross Border Media Inc.

Day two of the Conference on September 8 will begin with an interesting session on ‘Integrated Selling Success’. The session will address the most vexing question for any publisher today – how to transform a current sales workforce from single-focused salespeople into an integrated selling powerhouse. This panel would present several successful models and case studies in the course of the discussions.

The panel would be moderated by Peter Goldstone, President, Hanley Wood Business Media (USA), while the panelists include exchange4media’s Anurag Batra; Geoff Hird, Associate Publisher/ Operations Director, Westwick-Farrow Publishing (Australia); Yuko Tanaka, Group Manager, Advertising Sales/ International Relations, Nikkei Business Publications, Inc. (Japan).

This would be followed by a session on ‘IT & the New C-Suite’, which will cover the latest technologies and applications that give a brand that added dimension and profit. Moderated by Rebecca Fannin, Editor, Digital Magazine News & International Editor, AsianFN, panelists include Ray Anderson, CTO, Online Products Group, IDG (USA); and Chronosphere’s Bhupesh Trivedi.

The third session of the day will deal with the topic ‘Making Magazines Hotter Than Ever’, where magazine publishers and editors would share the new techniques they are using to grow this important platform. David Klein, Publishing & Editorial Director, The Ad Age Group (USA), is the moderator for this session. The panelists include Cross Border Media’s Chander M Rai; Marcelo Burman, CEO, Compania Editora de Revistas de Centroamerica S.A. - Grupo Cerca (Costa Rica); Christopher Strobel, Managing Director, Strobel Verlag (Germany); and Pat Davis Szymczak, Publisher & Editor in Chief, Oil and Gas Eurasia (Russia).

The final session of the Conference will see another Indian participation. ‘Licensing & Partnering’, which will be held on September 9, will explore different solutions for building one’s portfolio of publications. To be moderated by Michael Alic, Vice President, Electronic Media Group, Advanstar Communications (USA), the panelists include 9.9 Media’s Pramath Sinha; Ian Bedwell, Director, Mediastraat B.V. (The Netherlands); Melvyn Goh, CEO, M Media Group - Forbes China/ Harvard Business Review China (China); and David Hill, President & CEO, International Publishing Services, IDG (USA).


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...