Financial Dynamics, London, which had been in talks with Indian communications agencies for sometime (as reported exclusively by exchange4media on March 14 this year), today announced its strategic alliance with Vaishnavi Corporate Communications. As part of this partnership, FD and Vaishnavi will collaborate in the areas of communications consulting, mergers and acquisitions, investor relations and public affairs. While FD intends to use the resources and skills of Vaishnavi to represents its clients' communication needs in this part of the world, for Vaishnavi this is an opportunity to service the global communication needs of its Indian clients.
Said Nira Radia, Chairperson and Managing Director, Vaishnavi Corporate Communications, "Vaishnavi has emerged as the preferred communications partner to some of the top Indian and MNC brands in India. With companies looking beyond the shores of India and tapping global funds in line with their business plans as also increasingly engaging in M&A activity, this alliance would give all our stakeholders enhanced value and help them access the capital markets of Europe and North America and also build their brands in those markets."
Vaishnavi has also lined up plans to extend its network with offices in over ten emerging media markets. It plans to open offices in SAARC countries. Said Sudeep Purkayastha, Chief of Strategic Planning at Vaishnavi, "We intend going to Sri Lanka and Bangladesh this fiscal."
FD has been named as the best PR company across the US and UK in rankings through various studies conducted by PR Week and mergermarkets.com, among others. With this alliance, Vaishnavi would now be present across all the major financial capitals across the US, Europe, Africa, Middle East, Asia Pacific and Australia. Its client portfolio includes leading names like GE Healthcare, Aventis, Fortis, Indian High Commission, Tate & Lyle, Xansa, Vedanta, Aviva and EasyJet among others.
Talking to exchange4media, David Lloyd, Managing Director, Financial Dynamics, said the alliance represents a win-win situation for both sets of clients. "We have worked in the past for some Indian companies in foreign markets. More importantly, we have worked for the Government of India to represent India's strengths in the international financial community. This alliance will help Vaishnavi leverage for its clients our strengths in areas like M&As, listing on international stock exchanges, etc. Similarly, many of our clients in the US and UK who need specific market communication support, will be able to utilise Vaishnavi's expertise in India and neighbouring countries."
When asked why FD finally chose to partner Vaishnavi, Lloyd remarked, "We found that we are both structured similarly, and share a similar passion and commitment. We got on with them." Radia had a similar view. "FD's practices and approach to the spectrum of communications is complimentary to us."