The 55th Filmfare South Awards, which will be held in Chennai on July 12, has brought on board Sun TV as its official television partner, while Radio Mirchi Chennai will be the official radio partner. Tiger Balm is the title partner for this event.
As a run-up to the event, Radio Mirchi has lined up a host of activities and contests that would run on all its Southern stations – Chennai, Coimbatore, Madurai, Hyderabad, Thiruvananthapuram, Vishakapatnam, Vijaywada, Bangalore and Mangalore.
The FM player is also organising a ‘Fly to Filmfare’ contest, wherein three couples from Chennai and one couple each from the rest of the Southern stations would win an all expense paid trip to the 55th Tiger Balm Filmfare South Awards. Apart from this, Radio Mirchi has lined up a five-day nomination special programme in order to promote the event among its listeners.
Sandeep Sud, VP & Cluster Head, Radio Mirchi Chennai, said, “We are delighted to be the official radio partners for the prestigious 55th Tiger Balm Filmfare South Awards, which are considered the Oscars of South India. With this association, Radio Mirchi once again has re-established their strong affiliation with the film industry of the South.”