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FICCI-Frames to be held from March 22 to 24, 2006

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FICCI-Frames to be held from March 22 to 24, 2006

It’s time for FICCI-Frames once again. The Federation of Indian Chambers of Commerce and Industry’s Annual Global Convention on the business of entertainment, Frames, is scheduled to take place this year from March 22 to 24, 2006 in Mumbai.

In the course of the last six years, FICCI-Frames has established itself as Asia’s largest convention on the business of entertainment, and this year will focus on futuristic aspects like digitisation. FICCI has ensured that the plan of action for the event fits the tagline – ‘Where entertainment meets business’.

To take on a varied range of topics, the event has roped in international heavyweights like Mark Zoradi, President, Buena Vista International; Stewart Till, Chairman and CEO, United International Picture and Chairman, UK Film Council; and Tom Freston, President and CEO, Viacom, among others.

The convention partner this year, too, is Sony Entertainment Television. The other partners of the event include Adlabs for delegate bags, Radio Mirchi as radio partner and Imax as session sponsor. UFO Movies and Worldspace are session co-sponsors, while PricewaterhouseCoopers and Amarchand Mangaldas are knowledge partners.

Some highlights of the three-day convention include high-powered knowledge forums, interactive business sessions, case study presentations and technology forums. In addition to this, the FICCI BAF awards on animation and the gala nights would still be a continual feature for the event.

Among some of the topics that would be seen discussed in Frames this year are animation, financing of the Indian entertainment industry, cinema exhibition business in India, independent film maker versus studios, and VFX in Hollywood movies.

FICCI-Frames this year would also touch upon growing sectors like radio and would continue to have experts deliberate on sectors like gaming and digital growth. Another interesting element in 2006 is the discussion on media buying trends and maximising RoIs that industry professionals would throw light on.

In the past six years, Frames has proved to be an important platform for networking and ideation for entertainment professionals and 2006 seems to hold the same promise.


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