Others FICCI FRAMES promises more in 2004

FICCI FRAMES promises more in 2004

Author | Noor Fathima Warsia | Monday, Mar 15,2004 6:38 AM

FICCI FRAMES promises more in 2004

FRAMES 2004, the ultimate global convention on the business of entertainment, is here again. The agenda this time is a comprehensive one, observing various subjects that have the potential of being successful business propositions or major influencers on media.

Most media professionals can be found at the Renaissance Hotel in Mumbai for the three-day event. The day will begin with the lighting of the lamp and welcome address with the FICCI team, including President Y K Modi, Chairman Yash Chopra and Co-Chairman Kunal Dasgupta. The first half of the day will have addresses from leading Indian professionals on subjects as varied as Secret of Success in Hollywood and Emerging Trends and Opportunities in the Indian entertainment industry.

The second half will see international delegates sharing their experiences on tapping the global pool of funds, the Indo - Pak relations of entertainment, Radio communication, Cinema growth and interactive gaming.

The subjects of the second day will revolve more on animation, improving the RoI for TV channels, and advertisers for their brands using TV channels and more on business opportunities with the UK and Australia. In terms of presentation, the day is well-divided between well-known Indian professionals and leading international delegates.

Day three of FRAMES 2004 will touch content related subjects like Sense, Censor and Sensibility. Lessons from a decade of development of the Asia - Pacific pay markets. Apart from more on IT and animation, the final day will also shed some light on tapping opportunities between movies and marketing and digital management and look into the future.

If the feel of the market is anything to go by, the industry sure is excited. Historically, FRAMES has proved to be platform that does not just shed light on various subjects by way of formal presentations but it also as a great networking platform.

Says Ronnie Screwvala, CEO, UTV, “Seminars really don’t end into anything. FRAMES is a great point to initiate business contacts. More importantly, it is a good opportunity to appreciate the different kind of business opportunities that are available today.”

Manmohan Shetty, MD, Adlabs Films adds, “The best thing about FRAMES is that people can exchange notes on what has happened in the past, what they perceive the future to be and these discussions prove fruitful in more ways than one.”

Atul Goel, CEO, e-City, Entertainment, says, “The agenda covers pretty much everything on various business fronts. I just hope that delegates make presentations that include more in terms of numbers and supported with business models and strategies so that there is investor guidance.”

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