Top Story

e4m_logo.png

Home >> Media - Others >> Article

FICCI Frames 2010: There’s something for everyone this year… well almost

16-March-2010
Font Size   16
FICCI Frames 2010: There’s something for everyone this year… well almost

After a nervous 2009, the year 2010 has begun on a positive note for many in the Indian media fraternity. In its 11th year, over 2,000 Indian and 800 foreign delegates are expected to attend FICCI Frames. Frames will also have a new Co-Chairman of the FICCI Entertainment Committee in Karan Johar. So, a lot is expected at the annual three-day media and entertainment event this year.

While FICCI Frames is known to cover the entire gamut of the entertainment and media sector – be it films, broadcast (TV and radio), digital entertainment, animation, gaming, visual effects and even print media – this time, the exclusion of the out of home sector has left many in the industry disappointed.

As for the sessions this year, there is a marked skew towards films, television, digital and sports, while there is only one session on radio and music industry – this session will highlight the evolution of radio in the media mix and showcase it as one of the few media sectors to have witnessed growth during the economic downturn. There are also a significant number of sessions on digital media.

Among the sessions to watch out for is ‘Transforming Television: From HDTV, Interactive TV, PVRs, VOD and Beyond’, which would discuss how technology is unlocking new business models for television and what lies beyond the current horizon and how to reach there.

Not surprisingly, FICCI Frames 2010 has a lot to offer for all those tracking the television sector on all the three days. ‘Where is the profitability of TV Industry?’ is a session one should not miss out on. This session is on day three of Frames and will discuss whether subscription is the key growth driver of broadcasting industry or some regulatory interventions are required to support fiscal benefits.

Some of the key speakers attending Frames this year include Minister for Information and Broadcasting Ambika Soni; Sir Martin Sorrell, Chairman, WPP Group; Ajay Vidyasagar, COO, Sun TV Network; Ajit Balakrishanan, Chairman & Founder, Vubites, and Founder & CEO, Rediff.com; Anuja Chauhan, Executive Creative Director & Vice President, JWT; G Krishnan, Executive Director & CEO, TV Today Network Ltd; Hemant Sachdev, Joint MD, Consumer and Online, Microsoft India Pvt Ltd; Arnab Goswami, Editor-in-Chief, Times Now; Barun Das, CEO, Zee News Ltd; and Darren Childs, MD, BBC Worldwide Channels, among many others.

Around 30 countries are taking part in FICCI Frames 2010, as compared to 35 countries last year, which include Australia, Canada, France, Germany, Greece, Hong King, Italy, Israel, Korea, Japan, Malaysia, New Zealand, Pakistan, Singapore, South Africa, Switzerland, Sri Lanka, Thailand, UAE, the UK, and the US. Netherlands is the partner country for FICCI Frames this year, last year it was the US.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign