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FICCI Frames 2010: There’s something for everyone this year… well almost

16-March-2010
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FICCI Frames 2010: There’s something for everyone this year… well almost

After a nervous 2009, the year 2010 has begun on a positive note for many in the Indian media fraternity. In its 11th year, over 2,000 Indian and 800 foreign delegates are expected to attend FICCI Frames. Frames will also have a new Co-Chairman of the FICCI Entertainment Committee in Karan Johar. So, a lot is expected at the annual three-day media and entertainment event this year.

While FICCI Frames is known to cover the entire gamut of the entertainment and media sector – be it films, broadcast (TV and radio), digital entertainment, animation, gaming, visual effects and even print media – this time, the exclusion of the out of home sector has left many in the industry disappointed.

As for the sessions this year, there is a marked skew towards films, television, digital and sports, while there is only one session on radio and music industry – this session will highlight the evolution of radio in the media mix and showcase it as one of the few media sectors to have witnessed growth during the economic downturn. There are also a significant number of sessions on digital media.

Among the sessions to watch out for is ‘Transforming Television: From HDTV, Interactive TV, PVRs, VOD and Beyond’, which would discuss how technology is unlocking new business models for television and what lies beyond the current horizon and how to reach there.

Not surprisingly, FICCI Frames 2010 has a lot to offer for all those tracking the television sector on all the three days. ‘Where is the profitability of TV Industry?’ is a session one should not miss out on. This session is on day three of Frames and will discuss whether subscription is the key growth driver of broadcasting industry or some regulatory interventions are required to support fiscal benefits.

Some of the key speakers attending Frames this year include Minister for Information and Broadcasting Ambika Soni; Sir Martin Sorrell, Chairman, WPP Group; Ajay Vidyasagar, COO, Sun TV Network; Ajit Balakrishanan, Chairman & Founder, Vubites, and Founder & CEO, Rediff.com; Anuja Chauhan, Executive Creative Director & Vice President, JWT; G Krishnan, Executive Director & CEO, TV Today Network Ltd; Hemant Sachdev, Joint MD, Consumer and Online, Microsoft India Pvt Ltd; Arnab Goswami, Editor-in-Chief, Times Now; Barun Das, CEO, Zee News Ltd; and Darren Childs, MD, BBC Worldwide Channels, among many others.

Around 30 countries are taking part in FICCI Frames 2010, as compared to 35 countries last year, which include Australia, Canada, France, Germany, Greece, Hong King, Italy, Israel, Korea, Japan, Malaysia, New Zealand, Pakistan, Singapore, South Africa, Switzerland, Sri Lanka, Thailand, UAE, the UK, and the US. Netherlands is the partner country for FICCI Frames this year, last year it was the US.

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