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FICCI Frames 2010 concludes with Ambika Soni announcing several sops for the entertainment industry

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FICCI Frames 2010 concludes with Ambika Soni announcing several sops for the entertainment industry

Curtains came down on the 11th edition of FICCI Frames on March 18, 2010 with a valedictory speech by Minister of Information and Broadcasting Ambika Soni. Soni in her address reiterated her commitment to the media and entertainment industry and said, “The problem of piracy is afflicting the entertainment industry and I believe that we have to do much more besides changing the law. I know that digitisation is a major step in curbing piracy.”

She firmly reiterated, “I will be standing with you because you do so much for this country. For instance, the FICCI figures gave us some hope when it showed that the media and entertainment industry witnessed growth, which in turn helped in the overall growth of the Indian economy as well and hence, the Government must respond.”

The Minister said that she was aware of the suggestions on service tax and various other issues that had been brought to her notice. She announced the allocation of Rs 52 crore to set up a National Centre for Animation and Gaming and said, “We do realise that today the trained capacity for gaming and animation is not adequate.” Besides this, Soni also said that her Government would set up a ‘National Heritage Mission’, which would pick up 100 years of Indian cinema and allocate Rs 660 crore. Meanwhile, the Government is also learnt to have finalised the Cinematography Act to curb piracy.

This apart she also mentioned that the FM Phase III guidelines were ready for permission from the Union Government, which would expand FM stations further in the country, particularly small town areas.

Yash Chopra, Chairman, FICCI Entertainment Committee, and Ashok Amritraj, CEO, Hydepark Entertainment, also addressed the audience during the valedictory session prior to the I&B Minister’s address. Chopra said, “Ambika Soni is helping us with a lot of problems that the industry is facing today, namely high service tax, copyright issue and piracy. Government help is sorely required to curb the menace of piracy.”

In its 11th year, FICCI Frames 2010 saw 40 delegates from the Netherlands alone, the partner country for FICCI Frames this year. There were around 172 speakers and 32 sessions this year.


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