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FICCI Frames 2007: Countdown begins

20-March-2007
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FICCI Frames 2007: Countdown begins

With less than a week to go, the countdown has begun for FICCI Frames 2007, the global convention on the business of entertainment that kicks off March 26, 2007 in Mumbai.

In a pre-event press briefing, FICCI officials informed that the convention would be inaugurated by Priyaranjan Dasmunshi, Minister for Information & Broadcasting, with H.E. Paolo Gentiloni Silveri, Minister of Communications, who is the Guest of Honour from the FRAMES 2007 partner country Italy.

S K Arora, Secretary, Information & Broadcasting, will give a keynote address on ‘Regulatory Framework for entertainment industry’.

FICCI-PricewaterhouseCoopers Annual Report on Indian Entertainment and Media Industry and FICCI-Amarchand Mangaldas Entertainment Law Book will also be released at the inaugural session. A draft framework of Optical Disk Law formulated by a high-powered committee under the aegis of FICCI shall also be presented to the I&B Minister.

At the press briefing, FICCI officials also announced, “We have scheduled around 35 sessions (Plenary and Parallels) covering the gamut of entertainment and media like Films, Co-production, Television, Radio and Music, Digital Entertainment, Animation, Gaming, Visual Effects, Financing options for media, Defending Intellectual property, Embedded Advertising and Exhibition Business.”

Delegates have already registered from 20 countries which include Australia, US, UK, Canada, France, Germany, China, South Africa, Hong Kong, New Zealand, Korea, Singapore, Pakistan, Russia, Malaysia and Kuwait.

The 80-member high-powered Italian film and media delegation will be led by Silveri. This also includes representatives of several associations of Italy like ANICA (Italian Film Producers Association); Filmitalia (Italian Movies Promotion Body) and Regione Lazio (the region of Rome which is located in the film industry cluster of Cinecitta) besides Confindustria. A special highlight will be the presence of Italian actor Giancarlo Giannini and Italian actress Anna Galiena.

As is seen every year, Frames will offer networking opportunities for both domestic and international players. An exhibition will be organised to showcase capabilities and cutting edge technologies in the domain of entertainment from India and abroad. There shall be a specialised ‘Networking Cafeteria’ and three social evenings to facilitate this process.

Another specialised feature this year is the X/Media/Lab which is being hosted by FICCI at FRAMES and brings together the world’s leading digital media practitioners and innovators in a unique creative environment that mentors companies to improve their own creative digital media ideas, get their products to market and achieve commercial success.

To recognise excellence in cinema, this year FICCI’s ‘Living Legend in Entertainment Awards’ will be presented to actors Kamal Hassan and Rekha. The presentation ceremony is on March 28, 2007.

FICCI officials also said, “FICCI BAF (Best Animated Frames Award) recognising excellence in the Animation, Gaming and VFX which began in 2004 has now grown to over 17 categories. We have received over 350 entries from 20 countries across the world. These Awards will be presented on March 27 at FICCI Frames.”

Moving beyond the business of entertainment, Frames this year offers entertainment on all three evenings. March 26 will see Italian Gala Nite with a Piano performance by Italian Pianist, composer and Orchestra conductor, Maestro Nicola Piovani (1998 Oscar Winner, Best Dramatic Score for ‘La Vita e bella – Life is beautiful)

On March 27, the FICCI-BAF Awards will be presented and March 28 will witness the grand finale with presentation of FICCI Living Legend in Entertainment Awards coupled with a performance by ASIA ELECTRIK (Sivamani, Louiz Banks, Niladri Kumar). This will be followed by a performance on Bollywood numbers choreographed by Shiamak Davar.

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