FICCI Frames 2007 is round the corner. The event will be held from March 26 to March 28. A global convention in Asia for the entertainment business, the event will see participation from eminent personalities from the government, the media industry, and also has Italy as a partner country this year.
Through discussions on print, television and the digital media space, this year’s event will explore the media domain.
On March 26, a plenary session on the regulatory framework for the entertainment industry will explore the usual debate among various stakeholders on regulation, the question of how much of regulation there should be, and whether the content regulation should be consistent across all delivery mediums, whether there should be a price regulation and whether the industry should be left to the market forces and evolve on its own.
Following that, a discussion will be held on the changing face of news exploring the competitive environment, newsworthiness, editorial content, gatekeepers, which are acting as brand managers today. Some of the most fresh and popular TV shows of the season will be showcased, including clips from these shows.
On March 27, a session called Content is King, exploring the idea of how innovative marketing and promotional campaigns can be meaningless without winning content.
On March 28, a session on Asia’s common cultural values within countries like Sri Lanka, Pakistan, Nepal, and Singapore will be discussed, and the potential this could have on the concept of content-sharing will be explored.
The highlights of the FICCI Frames include the fact that the event provides tremendous networking opportunities to players from the industry, and will come out with research reports on the entertainment industry and its legal framework. There will be structured seminars and panel discussion involving eminent overseas speakers and Indian speakers throughout these discussions as well.