FICCI Frames 2007 has an exciting line-up for its Film Track section once again this year. With a strong focus on the art of filmmaking, the development of film production and marketing on a national and international level, the three-day event has several seminars lined up on a wide range of topics. exchange4media takes a look at what is in store in the Film Track section this year.
The opening day of FICCI Frames on March 26 will see a discussion on the co-production of films between India and international film studios. Issues covering the different natures of co-productions, their intrinsic benefits, and what makes a successful co-production will be addressed.
There will also be a discussion on the marketing and distribution of films as part of the business plan for film producers. The success of a film no longer depends on just the content, storyline and starcast, but also on how well the film is marketed.
With the future of cinema in the digital space, where multiplexes and stand-alone theatres are adopting digital technology, there will be a discussion on how earlier business models were driving the technological applications.
Day Two on March 27 will see a discussion on regional cinema, which will attempt to look at films made beyond Bollywood, where a vast pool of talent lies. Another discussion on this day will include that of remakes and sequels, where there will be a discussion on sequel films like ‘Munnabhai’, ‘Krissh’, ‘Hera Pheri’, ‘Dhoom’ and remakes like ‘Don’ and ‘Umrao Jaan’. The discussion will look at how the success has added new dimensions to the Indian film industry.
On March 28, the concluding day, discussions will explore trends in films, and the new aesthetics of popular cinema where the subject of how the taste and sensibilities of the Indian audiences are changing through new-age and innovative scripts like ‘Dhoom 2’, ‘Krishh’, ‘Rang De Basanti’, ‘Omkara’, ‘Guru’, and ‘Munnabhai’.
There will also be discussions on the methods of increasing revenue streams, using in-theatre marketing, alternative revenue streams and screen marketing.