Since 2000, every year industry leaders – national and international – from the media, advertising and marketing fraternity have come together on the platform of Frames, an event organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) to exchange notes on what has changed in their side of the business and what should be the way forward to accelerate growth. In its seventh year, FICCI Frames has once again ensured that anything that promises to be an emerging trend in the Indian media business comes under the scanner and to do so, the Federation has put together one of the best mix of media minds.
FICCI Frames 2006 will see PricewaterhouseCoopers and Amarchand Mangaldas as knowledge partners, and in collaboration with FICCI, the two bodies will present the Indian Entertainment Industry Report and the Entertainment Law Book, respectively. Sony Entertainment Television is the Convention Partner. The other sponsors include Adlabs, Auto Desk, HP, IMAX, Prasad Group, Radio Mirchi, STAR, Valuable Group and WorldSpace.
FICCI Frames 2006 is based on the theme ‘Where Business meets Entertainment’, but Amit Khanna, Chairman, FICCI Convergence Committee, pointed out that the topic of discussions revolved around every new aspect that had already created a stir on the Indian media scene and was expected to attract more attention going forward. “We are extensively covering issues of new media, the changes coming in traditional media and the interdependence between the two. On these topics, we will also see speakers cite examples of international joint ventures and the role that India is playing on the overall scene,” Khanna added.
Replying to the fact that technology has always been under examination at Frames, he explained, “Technology in various arenas – whether it is content, distribution or expansion of business – have just begun to find their space in India and there is still a lot that has to be done to ensure that they shape well and help in the overall media growth. There is no end to the changes on this and you will see the same topics with new developments, every year.”
He further said that in addition to technology oriented topics, the subjects that would be spoken on comprised different kinds of entertainment forms, the focus on the youth demography in India and Indians who had made it big in the international arena. Amit Mitra, Secretary General, FICCI, and Khanna drew attention to the set of speakers put together for Frames 2006. “The fact is that the distinction line between technology, business and entertainment is blurring, and this is reflected in the kind of speakers we have at the event. At the same time, the emergence of the new genre in content and the changes in print and radio literally bring people from all walks of media and entertainment.”
In addition to Priyaranjan Dasmunsi, Union Minister for Information and Broadcasting, some of the other speakers on the event include Azim Premji, Chairman and MD, Wipro; Subhash Chandra, Chairman, Essel Group Ltd; Vijay Mallya, Chairman, The UB Group; Rakeysh Mehra, Director, ‘Rang De Basanti’, ‘Aks’; Kunal Kohli, Director, ‘Mujshe Dosti Karoge’, ‘Hum Tum’; Siddhartha Anand, Director, ‘Salaam Namaste’; actor Kamal Haasan and John McClure, Country Head, Intel Technology India Pvt Ltd.
Some of the international speakers this year include Tom Freston, President and CEO, Viacom; Tessa Jowell, Secretary, Department of Culture, Media & Sports, Government of UK; Sue Hayes, Commissioner, London Film Commission; Stephen Fry, Director, Producer, Writer; Glenn Kennel, Director of Technology Development, Texas Instruments - Worldwide trends in digital cinema; Nestor D’souza, President, Cinematograph Exhibitors Association of India - Can single screen theatres be competitive in the present environment?; Vincent Edwards, Director, ‘Spiderman’; Alison Owen, Oscar nominated independent film producer; Ken Chaplin, Vice-President, Retails Sales & Marketing and Emerging Markets, Asia Pacific, The Walt Disney Company; David Sproxton, CEO, Aardman Animations, UK, creator of ‘Chicken Run’; Stewart Till, and Chairman & CEO, United International Pictures & Chairman, UK Film Council among others.
Other speakers at the event are Yash Chopra, Chairman, FICCI Entertainment Committee; Ashok Amritraj, Chairman, Hyde Park Entertainment; Vedika Bhandarkar, MD, JP Morgan; and Sashim Parmanand, Executive Director, Cartoon Network Enterprises, Asia-Pacific.
Given that the theme of the event is ‘Where Business Meets Entertainment’, almost every session is designed to concentrate on the business side of various ventures. Some of the key sessions that would be seen here include ‘Indo-UK Co Production Treaty’, ‘Independent Filmmaker vs Studio’, ‘Financing the Indian Entertainment Industry’ and ‘Managing an International Icon Brand’ on day one. Some of the other sessions to look forward to in this regard on day two include ‘Tech Support: Emerging revenue options for the Indian Entertainment Industry’, ‘Marketing & Distribution of Films: The Global Perspective’, and ‘Building a valuable Gaming Market in India’ and ‘Future of Print Media as Business’ and ‘Made in India – made for a young India’ on day three.
While this is one highlight where Frames 2006 distinguishes itself from the previous years, Mitra also pointed out another area of focus – technology. “We have heard on many forums that technology is changing the face of media, but in the last year, we have seen a larger level of interplay between technology and entertainment impacting both creative and business side of media,” Mitra added. He pointed out the developments like the enhanced media interest around Internet growth and animation finding better footing in India indications.
Khanna stated here, “These are sectors that were discussed extensively in FICCI Frames 2005 and previous years and we are seeing action on this front now. In a similar manner, we are undertaking other areas that we see making an impact on the Indian media business in days to come.” Some of the sessions that FICCI has formatted on technology’s impact include ‘Attraction… in an age of Distraction!’, ‘VFX in Hollywood Movies’, ‘IP in Animation: The Indian Way’ and ‘Mobile Entertainment’.
Mitra also pointed out that some sessions had been designed keeping in mind some of the key changes that had taken place in the Indian media in 2005. Two of these comprised ‘Future of Print Media as Business’ and ‘Radio Tuning in Again’. “The face of the Indian media is continually changing,” he said, adding, “But in the last year, we have seen significant development in the print media space and radio has been in news literally the entire year. Frames 2006 will see players from the field discuss the issues in these segments and the road ahead on both for these areas.”
FICCI, which was established in 1927 with 24 members to garner support for India’s Independence, has more than 3,000 members today. Over 500 chambers of commerce, trade associations and industry bodies spread over the country, are associated with FICCI that speaks, directly and indirectly, for over 250,000 business units employing around 20 million people.