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Festival of Media begins at Valencia with the ‘Volcanic Reception’

19-April-2010
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Festival of Media begins at Valencia with the ‘Volcanic Reception’

The Festival of Media, which is taking place in Valencia from April 18-20, 2010, has faced its own share of problems due to the flight cancellations in Europe after a volcano erupted in Iceland. The festival organisers have decided to proceed with the festival, and have made changes to the agenda, keeping with the speakers that finally were able to make it to the event.

The event kicked off on April 18, 2010 with the traditional opening cocktail that brings the jury members of the Festival of Media Awards together with the speakers and the delegates. The session followed dinner at the Institut Valencià d'Art Modern (IVAM) Museum at Valencia and then an after-party at Ghekko Bar. Speakers like Jimmy Wales (Wikipedia), Maria Luisa Francoli (MPG), Jack Klues (ViVaki), Marc Bresseel (Microsoft Advertising) and others were seen at the dinner.

Bernhard Glock, former Global Head, Media, P&G, chaired the Jury for the Festival of Media Awards. The judges come from fields of advertising, media, creative, content and digital expertise and who, between them, have executive responsibility across all geographic regions. The Jury will also include client marketers from Anheuser Busch InBev, Etihad Airways, HSBC and Nestle. This year however, no Indian jury member was seen on the jury.

FOM revises agenda; day one confirmed, day two provisional

The Festival of Media organisers have revised the speaker agenda on the basis of the speakers who have made it to the event. While day one is confirmed, the second day agenda is still kept tentative.

The day one would begin with the volcanic reception by C Squared’s CEO Charlie Crowe. The opening keynote address is from Jimmy Wales, Founder Wikipedia, who is speaking on ‘Web 3.0 and the fabric of life’. The moderator is Patience Wheatcroft, Editor-in-Chief, Europe, The Wall Street Journal. In this session, Wales will look towards the next generation of the web and ask what all the new digital technologies will mean for the next generation of consumers - and for commerce, communication and even democracy itself.

This is followed by a session on Connected and Consumer Centric. The speaker here is Jack Klues, Managing Partner, VivaKi. Klues presents a session jointly prepared with Scott McCune, the man charged with the task of getting consumers back into the Coke conversation, which will deliberate on Coke's latest innovations in engagement and social media.

Marc Bresseel, Vice President, Global Agencies, Microsoft Advertising is n next on the session ‘Avatar: A Partnership in 3D’. Bresseel will walk the audience through the partnership in the making and marketing of the move Avatar. He will show how success is felt when companies seek the right partners to help them navigate new global landscapes, and help adopt innovative technologies.

Speakers such as Jimmy Wales, Marc Bresseel, Russell Buckley of AdMob and Matthew Hunt of Adconion will then got together for a session on iPad -- ‘The iPad -Fad or Fantastic?’.

Emerging brands are also increasingly using nation branding techniques to drive their growth. The session ‘Global Brands of Tomorrow’ explores strategies with speakers such as Luis Fernando Samper, Juan Valdez Cafe; Enrique Ruiz de Lera, Turespana and Maria Luisa Francoli, Global CEO, MPG.

Maarten L Albarda, Vice President Global Connections, Anheuser-Busch InBev would then speak on Success through Partnerships.

The day two agenda would be finalised as Festival of Media gets more confirmations of speakers who would be there at the event. Some of the speakers that would be seen on day two include Russell Buckley of AdMob & Quentin George, Chief Digital Officer of MediaBrands, Matthew Hunt, UK MD, Adconion, Hernan Sanchez Neira, Chief Executive Officer, Havas Media Intelligence, Doug Scott, President, OgilvyEntertainment and Advisor to Treehugger and Gian Fulgoni of comScore.

The Festival of Media Awards shortlist of over 120 case studies would also be screened on day two. The delegates would cast the final votes to select the People's Award winner of 2010. The Festival of Media Awards 2010 would also be given out on day two, in the ceremony that marks the culmination of the event.

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