Top Story


Home >> Media - Others >> Article

Fame to host two movie premieres simultaneously

Font Size   16
Fame to host two movie premieres simultaneously

Parallel screening of movies in multiplexes is common, but hosting two premieres simultaneously is unheard of. Fame, a part of Shringar Cinemas Limited, has become the country's first chain of multiplex to host two movie premieres on the same day and at the same time. !

While Fame Malad will roll out the red carpet for Ajay Devgan, Sushmita Sen starrer 'Main Aisa Hi Hoon'; Fame Adlabs will host the premiere of the 'koolest' movie of this summer - Kya Kool Hai Hum.

Shravan Shroff, Managing Director, Shringar Cinemas Limited, said, "The premiers at Fame have always been a grand event with biggest Bollywood stars gracing their presence at the red carpet. In past 52 weeks, Fame has hosted more than 60 premieres across its multiplexes. By hosting premieres of two mega movies on the same day, Fame has become India's first chain of multiplex to achieve this."

Shringar Cinemas, which is listed on Bombay Stock Exchange and National Stock Exchange, began with acquiring programming rights for theatres across the country and in a short span of four years the company set new standards in theater content, service and film viewing experience.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...