Parallel screening of movies in multiplexes is common, but hosting two premieres simultaneously is unheard of. Fame, a part of Shringar Cinemas Limited, has become the country's first chain of multiplex to host two movie premieres on the same day and at the same time. !
While Fame Malad will roll out the red carpet for Ajay Devgan, Sushmita Sen starrer 'Main Aisa Hi Hoon'; Fame Adlabs will host the premiere of the 'koolest' movie of this summer - Kya Kool Hai Hum.
Shravan Shroff, Managing Director, Shringar Cinemas Limited, said, "The premiers at Fame have always been a grand event with biggest Bollywood stars gracing their presence at the red carpet. In past 52 weeks, Fame has hosted more than 60 premieres across its multiplexes. By hosting premieres of two mega movies on the same day, Fame has become India's first chain of multiplex to achieve this."
Shringar Cinemas, which is listed on Bombay Stock Exchange and National Stock Exchange, began with acquiring programming rights for theatres across the country and in a short span of four years the company set new standards in theater content, service and film viewing experience.
Our typical marketing budget is usually 10 per cent of the topline spend