In 2004, the International Food And Beverage Creative Awards (FAB) introduced a new Award – The FABulous Client of the Year – to acknowledge individual clients, who, in the opinion of agencies, had made an unusually significant contribution to the development of outstanding creative work. Taking forward the agenda of recognising and involving clients from the food and beverage segments further, the organisers have launched FAB Circle, which is open to professionals on the client side for a brand in either of the broad categories.
“We’re now making a conscious move to develop properly our relationship with major advertisers, to invite them to contribute more fully in areas such as judging, and to allow them more influence over – and reward from – the leading creative awards programme for their industry. FAB Circle is being set up to help us to do that,” said Neeraj Nayar, the Awards’ President.
FAB Circle will be open to anyone working on the client side in marketing and/or marketing communications, for a food or drink brand.
The organisers would contact senior client marketing professionals from the categories from across the world in the next few months. They are also inviting all food and drink marketing personnel from anywhere in the world to log on to their website www.fab-awards.com to learn more about the awards as well as to see the winners’ work and join the FAB Circle.
“All client marketers who join before June 30, 2006 will get two free DVDs of all the winning and finalist works from the FAB Awards for 2005 and 2006. If you are a client involved with agencies developing creative work, it’s a ‘must-have’ as a reference source for some of the best work being done around the world in these two immensely difficult markets,” added Nayar.
The FAB Awards is an international creative awards programme focused on work done for food and drink brands. In 2005, it had received entries from 62 countries. Among the winners in 2005, was Atul Kasbekar for the UB Kingfisher Calendar in the below-the-line category, while the Agency of the Year was BBDO New York.
The FABulous Client of the Year, introduced in 2004, was to be judged separate to the creative work, and on a combination of two factors – the creative work entered (and to which they contributed), and the specific and outstanding contribution which their agency believed, they made to it.
Now that’s an innovative method to get in participation from agencies flowing. Will Indian ad clubs take a leaf out of this FAB move?