Top Story


Home >> Media - Others >> Article

exchange4media Conclave 2008 kicks off today in Delhi; print under the scanner

Font Size   16
exchange4media Conclave 2008 kicks off today in Delhi; print under the scanner

exchange4media Conclave 2008 gets underway on March 11 in the Capital with the theme of ‘Print 3.0’. The Indian media industry, on a high growth curve, has reported positive growth across mediums, and to guide the new Indian media revolution without major hiccups, exchange4media Group has decided to create a platform that can be used to discuss and debate the burning issues that impact the various domains, including television, radio, print and digital.

A four-city initiative, exchange4media Conclave 2008 intends to highlight the concerns of industry experts in these domains with a series of discussions, starting with Delhi. The other cities are Mumbai, Bangalore and Kolkata. NDTV Media is the Presenting Sponsor for this mega event.

Commenting on the association with exchange4media Conclave, Raj Nayak, Chief Executive, NDTV Media, said, “exchange4media has taken a great initiative to bring industry experts from across various media platforms of Print, Television, Radio and Internet to discuss and debate issues that impact the growth of the media industry through these four conclaves.”

He added, “As thought leaders in this business, we at NDTV Media felt that such initiatives that benefit the industry as a whole need to be encouraged and supported, and we are proud to be associated with exchange4media as Presenting Sponsor for these conclaves.”

With a broad theme of ‘Indian Media 3.0: Scorching Decade, What’s Next?’, the forum intends to raise a few pertinent questions that could be answered by the domain specialists at the respective event.

‘Print 3.0’, the theme for the exchange4media Conclave 2008 in Delhi, will offer the experts an opportunity to explore how modern technologies are influencing the print medium in the wake of ezines, m-papers and other forms of digital mediums.

Presenting their viewpoints on ‘Is the future of daily print under threat with digital (e-papers / m-papers / Internet), specialised publications?’ would be Ashish Bagga, CEO, India Today Group; Hindustan Times’ Vir Sanghvi; Venkatesh Kini, VP-Marketing, Coca-Cola India; and, Lloyd Mathias, Director (Marketing) for Motorola’s South West Asia. The panel will seek to understand the changing dynamics of the medium with the entry of modern technologies into everyday lives.

Research has been a very contentious issue for decades, and across mediums. Questioning the research available on the print medium, panelists would launch an inquiry into ‘Is our print media research cutting edge?’ The panelists for the debate would include Pramath Sinha, Founder and MD, 9.9 Media; Amit Ray, Chief Strategy Officer, BAG, and Joint Chairman – Print Technical Committee, MRUC; Reliance Retail’s N Badrinath; Lynn De Souza, Director of Media Services at Lintas; and Nandini Dias, COO, Lodestar Universal.

Also read:

exchange4media all geared up for 4-city Conclave; NDTV Media is Presenting Sponsor


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...