It’s time for the media, marketing and advertising fraternity to get
together. The much-awaited exchange4media Conclave 2005 opens in the Capital on Tuesday at 3 PM at The Ashok. With two high-powered panels set to put their heads together on two stimulating topics, it is a must-attend for all.
A property of the exchange4media Group, the Conclave, in three years of its existence, has become an event eagerly looked forward to by industry leaders as a forum where they can express their views. It encompasses a series of business forums that brings together some of the best minds from the domain of media, advertising, marketing and communication to share ideas, discuss issues and even find solutions.
Remarked Chintamani Rao, President, Universal McCann, about the Conclave, “I personally feel that it is an excellent initiative by the exchange4media Group. It not only picks up topics that need to be discussed but is also followed by a thought provoking discussion. I think it is a terrific endeavour even for the industry on the whole.”
In keeping with the stature of the Conclave, Dr Jaipal Reddy, Union Minister for Information & Broadcasting and Culture, has consented to be the Chief Guest at Delhi and will deliver the keynote address.
“Based on my experience, I can say that the e4m Conclave has always been a follow-up vis-à-vis the content prevailing in the industry and therefore it’s very productive. Also, because of the relevance of the topics, panels and a dynamic audience, it remains in the mind and gets implemented too,” observed Rohintan Maloo, MD, Cutting Edge Media, on the relevance of the event.
Tuesday’s event comprises two panel discussions on the topics ‘Media Services: Will media come first?’ and ‘If Content is King, what is the role of Sales and Marketing in a media organization?’
There has been a lot of hair-splitting over the operational profile of creative and media agencies, and it often seems that the twain shall never meet in this clash of egos. Some argue that advertisers should place media agencies upstream from creative agencies. But is that really so? This panel on Media Services will have Chintamani Rao, CVL Srinivas, MD, Maxus Asia-Pacific, Rohit Ohri, GM and Branch Head, JWT, Sulina Menon, Consultant, Media Services, Gopinath Menon, VP-Media, TBWA\India, Vikas Gupta, VP-Marketing, Coca-Cola India, and Salil Kapoor, Head-Marketing, LG Electronics.
The panel will be moderated by Santosh Desai, President, McCann Erickson.
As for the second topic, it is often said that content of high quality can drive a media product. But if that were true, why should the sales and marketing teams fret it out? On the contrary, can great sales and marketing efforts entice the consumer to buy an average product with average content?
Leading names from media houses will introspect on this age-old debate on the role of content vis-à-vis sales and marketing.
The panelists include Rajat Sharma, Chairman & Editor-in Chief, India TV, Chandan Mitra, Editor and MD, Pioneer, Rajdeep Sardesai, Editor-in-Chief, Broadcast News, Raj Nayak, CEO, NDTV Media, Abraham Thomas, COO, Red FM, and Rohinton Maloo.
The panel will be moderated by Sunil Lulla, CEO, Times Global Broadcasting Co. Ltd.
Some direction and clarity is likely to emerge at the end of the evening tomorrow. Said CVL Srinivas of Maxus, “The exchange4media Conclave is a good platform for exchanging views on relevant industry topics. Forums like these sure give a boost to the evolution of our media industry.”
Agreed Gopinath Menon of TBWA\India, “It’s a serious and concerted effort by the exchange4media Group as the Conclave endeavours to bring forth issues that usually get hidden under the carpet. These discussions make a difference in the way business is done and they impact the industry in a positive way.”
The Presenting Sponsor for the exchange4media Conclave 2005 is Amar Ujala. The Associate Sponsors are Hindustan Times, Brandsum.com, Headlines Today and Indian Airlines. While Business Standard is the Print Partner, the Event Partner is Candid Marketing. The Travel Partner for the two-city event is Joy Travels and the Magazine Partner is Impact.
Watch this space for details on the exchange4media Conclave in Mumbai to be held on June 7, 2005.