Former Midday CEO and Managing Director, Manajit Ghoshal, has started a new venture called Orion Consulting. Orion has three distinct verticals catering to Digital marketing, IT Consulting and Financial Services.
Ghoshal has also had stints as Group CEO of Viiking group and MD of Media Lounge. Explaining the idea behind Orion, Ghoshal says, “There are three key pillars to any business idea. These pillars are Marketing, Technology and Finance. India is seeing a start up culture emerging and all startups will need these services. Also, for scaled up businesses, often the requirements in these three fields are linked, eg. Marketing through digital media might require development of mobile apps. Often a client needs integrated approach to marketing, technology and finance but there are very few firms who have the wherewithal to deliver across these diverse verticals.”
In the digital marketing space, Orion Consulting has already tied up with Google to offer their GDN and Search services. Orion is also exclusive marketer of a cutting edge digital marketing tool called LOCAD. LOCAD is a mobile advertising product which can geo fence an area and serve advertisements to all people in that area through their mobile phones. This has received tremendous response from advertisers.
On the IT solutions front, Orion is focusing on technology to help communicate. On the finance front, Orion is in the VC and M&A space. Orion also has a segment catering to debt funding.