Top Story


Home >> Media - Others >> Article

Ex-Midday CEO Manajit Ghoshal launches new venture, Orion Consulting

Font Size   16
Ex-Midday CEO Manajit Ghoshal launches new venture, Orion Consulting

Former Midday CEO and Managing Director, Manajit Ghoshal, has started a new venture called Orion Consulting. Orion has three distinct verticals catering to Digital marketing, IT Consulting and Financial Services.

Ghoshal has also had stints as Group CEO of Viiking group and MD of Media Lounge. Explaining the idea behind Orion, Ghoshal says, “There are three key pillars to any business idea. These pillars are Marketing, Technology and Finance. India is seeing a start up culture emerging and all startups will need these services. Also, for scaled up businesses, often the requirements in these three fields are linked, eg. Marketing through digital media might require development of mobile apps. Often a client needs integrated approach to marketing, technology and finance but there are very few firms who have the wherewithal to deliver across these diverse verticals.”

In the digital marketing space, Orion Consulting has already tied up with Google to offer their GDN and Search services. Orion is also exclusive marketer of a cutting edge digital marketing tool called LOCAD. LOCAD is a mobile advertising product which can geo fence an area and serve advertisements to all people in that area through their mobile phones. This has received tremendous response from advertisers.

On the IT solutions front, Orion is focusing on technology to help communicate. On the finance front, Orion is in the VC and M&A space. Orion also has a segment catering to debt funding.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...