Top Story

e4m_logo.png

Home >> Media - Others >> Article

Ethics and CSR: The ‘Strategy’ Debate

06-May-2011
Font Size   16
Share
Ethics and CSR: The ‘Strategy’ Debate

Founded in 2002 by well-known business historian Dr Gita Piramal, ‘The Smart Manager’ is counting down to its 10th anniversary as India’s first world-class management magazine. Prof Nitin Nohria, Dean, Harvard Business School, is the Chairman of the magazine’s Advisory Board, and Maneck Davar is its Editor & Publisher.

The magazine is a pioneer in the pure-play management space and has, over the years, won acclaim for its uncluttered approach to practicable management knowledge, straight from industry captains and thought leaders from around the world. It is popular for establishing the Tata Consultancy Services Case Contest as the most rewarding and competitive competition for aspiring and practicing managers in the print media.

‘The Smart Manager’ will appear in a new look and with new features in the May-June 2011 issue on ethics and CSR. The issue will be formally launched at a special event starting on June 3, 2011 in Mumbai.

The ‘Strategy’ Debate
In the context of the recent upheavals in India Inc – many of them intertwined with issues related to public governance – the fundamentals of ethical business in general and ‘corporate social responsibility’ in particular seem poised to acquire a new spin and renewed currency. A socially responsible image has the potential to be part of a company’s conscious risk management strategy. However, many Indian companies do not place explicit emphasis on CSR as a strategic tool, nor is there any overt delinking of it from philanthropy. Part of the reason is that traditionally, Indian businesses have been averse to advertising their good deeds.

Now however, with the latest legislative mood hinting at a mandatory requirement for CSR, we are staring at the extreme opposite scenario. The time is thus right for an all-party dialog on CSR, through the filters of good governance, strategic communication and public-private partnerships. The May-June 2011 issue of The Smart Manager will cover all this through contributions from Rahul Bajaj, Ajay Piramal, Keki Mistry, Harsh Mariwala, Kishor Chaukar, Arun Maira, Rakesh Bharti Mittal, Rajashree and Kumar Mangalam Birla, among others.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve