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Essel group to market online lotteries of Maharashtra and Karnatka

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Essel group to market online lotteries of Maharashtra and Karnatka

The governments of Maharashtra and Karnataka has appointed two Essel Group outfits as marketing agents for their online lottery. Earlier this week, the group had launched an online lottery for the government of Sikkim in 14 states.

The group has provided a minimum guaranteed return of Rs 780 crore for 7 years to the Sikkim government. According to company sources, the Essel group has assured the state governments a revenue in the range of 20 to 25 per cent during the licence period varying between five to 10 years.

The group has also guaranteed a return of Rs 2,543 crore for 10 years and Rs 1,096 to Karnataka for seven years. The guaranteed return would depend on the licence period and the ticket price ranging between Rs 10 and Rs 20 each.

According to sources in Playwin, the company has invested around Rs 300 crore and another Rs 500 crore would be invested in the next two years.

The first weekly draw for the six-number Sikkim Super Lotto will be held in Gangtok on March 29. Every draw will be shown live on the group's Zee Network in prime-time slot. The prize amount starts from Rs 50 and ends in a jackpot of Rs 2 crore. A Sikkim lottery ticket costs Rs 10.

Around 45 per cent of the revenue will be utilised for the prize money. Playwin has adopted the online gaming system of International Lottery Totalities Systems of the US. The communication backbone is provided by VSAT and I-NET. In Mumbai, it is also utilising the dial-up facility of Hughes Telecom. For remote areas it is using BPL's general package radio searching device.

Source: Business Line


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