Top Story


Home >> Media - Others >> Article

Essel group to market online lotteries of Maharashtra and Karnatka

Font Size   16
Essel group to market online lotteries of Maharashtra and Karnatka

The governments of Maharashtra and Karnataka has appointed two Essel Group outfits as marketing agents for their online lottery. Earlier this week, the group had launched an online lottery for the government of Sikkim in 14 states.

The group has provided a minimum guaranteed return of Rs 780 crore for 7 years to the Sikkim government. According to company sources, the Essel group has assured the state governments a revenue in the range of 20 to 25 per cent during the licence period varying between five to 10 years.

The group has also guaranteed a return of Rs 2,543 crore for 10 years and Rs 1,096 to Karnataka for seven years. The guaranteed return would depend on the licence period and the ticket price ranging between Rs 10 and Rs 20 each.

According to sources in Playwin, the company has invested around Rs 300 crore and another Rs 500 crore would be invested in the next two years.

The first weekly draw for the six-number Sikkim Super Lotto will be held in Gangtok on March 29. Every draw will be shown live on the group's Zee Network in prime-time slot. The prize amount starts from Rs 50 and ends in a jackpot of Rs 2 crore. A Sikkim lottery ticket costs Rs 10.

Around 45 per cent of the revenue will be utilised for the prize money. Playwin has adopted the online gaming system of International Lottery Totalities Systems of the US. The communication backbone is provided by VSAT and I-NET. In Mumbai, it is also utilising the dial-up facility of Hughes Telecom. For remote areas it is using BPL's general package radio searching device.

Source: Business Line


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.