Essel Group has launched DMCL (Digital Media Convergence Ltd) to facilitate the availability of digital content in India. DMCL will concentrate on acquiring digitising technology and making available a wide variety of content on various platforms. Essel has also announced a collaboration with Intel in this endeavour.
Announcing the development, Abhijit Saxena, President, Zee Telefilms, said, “We have always been very conscious about offering the best in entertainment to our consumers. Keeping our sights on the future of entertainment in the digital new media scenario, we will be at the forefront of providing both news and existing content across various gadgets.”
Speaking on the partnership with Intel, he said, “As Intel is a domain specialist, we are very happy to collaborate with them for this effort. We are confident that we will have a mutually beneficial partnership with Intel for this gigantic strategic initiative.”
DMCL and Intel will work towards offering digital content over the Intel Viiv technology. DMCL will offer an ‘agnostic platform’, by being an aggregator (including doing re-purposing) for other content owners, starting from Zee Telefilms’ content.
Intel will work with other players in the industry to introduce DMCL as an Intel Viiv content service provider in India.
Intel Corp had launched its Intel Viiv technology platform for home entertainment devices at the CES show California, USA, in January this year. The Intel Viiv technology is designed to make it easier for people to download, view, manage and share digital entertainment on a variety of viewing screens and networked devices such as portable media players, digital TVs and routers.
Intel is working towards bringing the Viiv platform to India in the near future.