Top Story


Home >> Media - Others >> Article

Eros Intl Media, Viacom18 Motion Pictures in strategic distribution pact

Font Size   16
Eros Intl Media, Viacom18 Motion Pictures in strategic distribution pact

Eros International Media and Viacoml8 Motion Pictures have entered into an international distribution pact. The deal includes four upcoming films – ‘Mary Kom’, ‘Gabbar’, ‘Golu Pappu’, and ‘Santa Banta’.

‘Mary Kom’ will be the first of the films to be distributed internationally under this agreement. The film will hit the screens on September 5, 2014.

In a release issued, Pranab Kapadia, President, Marketing and Distribution, Eros International Pic said, “With our strong international distribution network and marketing capabilities, we anticipate that these films will have successful runs in overseas markets.”

Ajit Andhare, COO, Viacom18 Motion Pictures added here, “This multi-film alliance with Eros will provide the Indian fan base abroad a chance to experience our films that are rich in content and deliver cutting-edge narratives.” 

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands