Eros International, the media company promoting Indian films at a global level, has officially begun celebrations for its 30th anniversary, with a platform at the Cannes Film Festival. It has also unveiled a special logo on this occasion.
Among some of the films that were showcased, Eros unveiled the promo for ‘Drona’, directed by Goldie Behl and starring Abhishek Bachchan and Priyanka Chopra, which is the company’s first co-production with Rose Movies.
Big Screen Entertainment, in which Eros has 64 per cent stake, has released ‘No Smoking’, starring John Abraham. Promos of the film were also released. Besides these, some other films that were showcased include ‘Partner’ starring Salman Khan and Govinda.
Eros also announced a tie-up with popular Indian filmmaker duo Abbas-Mastan. The duo’s popular films like ‘Aitraaz’, ‘Humraaz’, ‘Ajnabee’, ‘Chori Chori Chupke Chupke’, ‘Baadshah’, ‘Soldier’, ‘Daraar’ and ‘Baazigar’ already form a part of the Eros library, and Abbas-Mastan will now exclusively make films through the joint venture company with Eros.
Kishore Lulla, Chairman and CEO, Eros International Plc, said, “The Indian film industry is going through an explosive growth phase. Our goal is to consolidate content, talent and global distribution in the first phase so that we can catapult the business to the next level. By consolidating the fragmented industry, we are giving it the scale and muscle it deserves. We are very excited about the possibilities and delighted to see our strategy taking tangible shape, and thank the entire film fraternity for their continued support and faith in Eros.”
These major announcements by Eros follow previously announced tie-ups with K Sera Sera, Big Screen Entertainment, Rose Movies, Venus Productions, Soham, Anurag Kashyap, E Nivas, AR Rehman, Manish Jha, Samir Karnik and Jeeva -- sealing Eros’s firm intention to lead the consolidation of the highly fragmented but lucrative Indian film industry. Eros films are likely to dominate the screens in the summer of 2007 and beyond.