The dates for all entries of the ‘Kritikar-II Bhaskar Creative Awards 2007’ have been extended up to August 31, considering the good response received. The judging process for the awards will now take place from September 10-15, and the winners would be declared on September 29.
The awards are aimed at enhancing effectiveness of advertising agencies in the states where the Bhaskar Group has its presence -- Rajasthan, Madhya Pradesh, Gujarat, Punjab, Chandigarh, Chattisgarh and Haryana.
The launch of the awards was preceded by short seminars in 11 cities of Bhaskar markets, and was attended by advertising agencies from the respective cities. The seminars were addressed by Sanjeev Kotnala, AVP and National Head-Communication, Bhaskar Group; Pratap Suthan, National Creative Director, Grey India; Chandradeep Mitra, President, Optimum Media Solutions; Shivjeet Kullar, Chairman, K-Factor; and Jignesh Maniar, Associate Creative Director, O&M.
All the speakers stressed upon the fact that ‘ideas’ may come from any person, and that the language and place of work were not any barriers to creativity. The speakers also stressed on the need to focus more on non-metros and concentrate on creating new opportunities in small towns and cities.