Top Story

e4m_logo.png

Home >> Media - Others >> Article

Electrolux Kelvinator to strengthen association with Cricket; announces ‘Indian Cricketer of the Century’ Award

03-May-2002
Font Size   16
Share
Electrolux Kelvinator to strengthen association with Cricket; announces ‘Indian Cricketer of the Century’ Award

exchange4media News Service

Electrolux Kelvinator yesterday announced its ‘title association’ with venerated cricket almanac, Wisden, to award the ‘Indian Cricketer of the Century.’ Wisden has selected a jury of thirty five distinguished cricketers and analysts to elect Electrolux Kelvinator Wisden Indian Cricketer of the Century. The award ceremony would be held in London on July 23rd 2002. With a several strong media partners in Indiatimes, Outlook and Ten Sports, this award looks set to generate visibility and consumer involvement.

According to company spokesperson, the awards would be presented to the cricketer voted as best in the century, in a ceremony held at London’s Wembley Conference Center the event will be telecast live on the newly launched sports channel, Ten Sports. Indiatimes.com will promote the event with the netizens. Another media partner Outlook will carry a 9 week build up to the event, with special editorial and weekly quiz.

“Electrolux has an existing relationship with cricket. Rahul Dravid is our brand ambassador and we were also the sponsors to Australian cricket team last year. Now it is a privilege to be associated with the Wisden, the Bible of Cricket,” exudes Anand Bhardwaj, Executive VP, Marketing and Marketing Services at Electrolux Kelvinator. Apart from the obvious association and visibility the company believes that this would bring in consumers to their stores, since consumers can vote (in a sub category of awards) their favorite cricketer through key outlets.

Recently Electrolux Kelvinator had announced the integration of its brands into the new umbrella brand – Electrolux Kelvinator. As the summers peak, refrigerator majors are increasing their activity levels to garner better market share. This move from Electrolux will surely have the market sit up and take notice.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by