Top Story

e4m_logo.png

Home >> Media - Others >> Article

Election Campaigning On Print for the Delhi Assembly Elections dominated by BJP: An AdEx India Analysis

12-January-2004
Font Size   16
Share
Election Campaigning On Print for the Delhi Assembly Elections dominated by BJP: An AdEx India Analysis

In December this year four states Delhi, Rajasthan, Chhattisgarh and Madhya Pradesh went for the assembly polls. Though Political parties have found out innovative and newer means of campaigning, Print campaigns are still a popular and easy way to reach out to the people.

We at AdEx India decided to analyze these campaigns by various parties in Delhi. The contest here was limited to the two arch rivals, the ruling Congress party and the BJP, the Congress becoming the eventual winners. There was a lot of pre-election talk by Political observers about the mood not being with the BJP in Delhi and most surveys had predicted a Congress win. This could be one of the reasons for the BJP being more intense on Print Promotions in Delhi than the Congress.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends