In December this year four states Delhi, Rajasthan, Chhattisgarh and Madhya
Pradesh went for the assembly polls. Though Political parties have found out
innovative and newer means of campaigning, Print campaigns are still a
popular and easy way to reach out to the people.
We at AdEx India decided to analyze these campaigns by various parties
in Delhi. The contest here was limited to the two arch rivals, the ruling
Congress party and the BJP, the Congress becoming the eventual winners.
There was a lot of pre-election talk by Political observers about the
mood not being with the BJP in Delhi and most surveys had predicted a
Congress win. This could be one of the reasons for the BJP being more intense on
Print Promotions in Delhi than the Congress.