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Election Campaigning On Print for the Delhi Assembly Elections dominated by BJP: An AdEx India Analysis

12-January-2004
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Election Campaigning On Print for the Delhi Assembly Elections dominated by BJP: An AdEx India Analysis

In December this year four states Delhi, Rajasthan, Chhattisgarh and Madhya Pradesh went for the assembly polls. Though Political parties have found out innovative and newer means of campaigning, Print campaigns are still a popular and easy way to reach out to the people.

We at AdEx India decided to analyze these campaigns by various parties in Delhi. The contest here was limited to the two arch rivals, the ruling Congress party and the BJP, the Congress becoming the eventual winners. There was a lot of pre-election talk by Political observers about the mood not being with the BJP in Delhi and most surveys had predicted a Congress win. This could be one of the reasons for the BJP being more intense on Print Promotions in Delhi than the Congress.

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