One of its best years, the Effie Awards 2006 has seen many firsts. The Advertising Club Bombay under the supervision of its Pranesh Misra, Chairman, Effie 2006 Function Committee, India, has decided to separate the case study presentations of the awards from the actual ceremony. The date for the presentations is scheduled for November 14, 2006.
Unlike the earlier years, when only the winning entries would be invited to present their case studies, this year, entries have been selected at random. According to Misra, this not only allowed a better spread of works to be discussed, but also “left some suspense for the actual ceremony”.
Speaking more on the reasons behind the segregation of the case study presentations, he said, “As you know, the Effie Awards are all encompassing – from brief to results and the judging process is consistent. The qualifying entries are only the ones that have scored on these parameters and that really means some great work. We think that the industry should get a chance to see as much of this work as possible.”
Ad Club Bombay’s President, Kalpana Rao, said, “It would really become too much for one day with the case studies and Awards on the same day and literally meaning that people had to invest whole days in the awards. With this, it would become a lot convenient for the interested professionals to be able to attend both presentations and the Awards ceremony. The Ad Club also believes in educating young professionals today and this is a step in that direction.”