The fourth edition of the exchange4media Conclave 2009 that kicks off on June 3, 2009 at the ITC Grand Central Sheraton in Mumbai would bring under the scanner some of the steps that various media companies have undertaken to survive in the slowdown. Top bosses from across the Indian media and advertising fraternity will discuss on the right and the wrong ways of coping with the slowdown.
The Conclave is presented by STAR News and powered by Hindustan Times. The event partner is Encompass.
The 5.00 pm panel that is categorised as the Chief Executive Roundtable is titled ‘Coping with the Slowdown: The Right, and the Wrong Way’. The Speakers of this session would discuss on what are some of the steps that media companies have taken in the slowdown that may not auger well in the longer term for the company, and some of steps that would lead the way for a new industry once the current economic crisis is over.
The Session Chairperson for this power-packed discussion is Apurva Purohit, CEO, Radio City. The other speakers in the panel are Colvyn Harris, CEO, JWT India; Harindra Singh, MD, Percept Holding Company; Lynn de Souza, Chairman & CEO, Lintas Media Group; Mark Patterson, CEO, GroupM – APAC; Sameer Nair, CEO, NDTV Imagine; Saugata Gupta, CEO, Marico India; and Sivakumar Sundaram, BCCL Secretary and CEO, Times Private Treaties.
The 6.15 pm Valedictory Address would be delivered by Rajat Sharma, Chairman & Editor-in-Chief, India TV.
The panel discussions of the day begin with the Macro Session on ‘Opportunities in the Current Media Scenario: Is Media Responding to it?’ The Session Chairperson of this 11.15 am session is Vikram Sakhuja, CEO, GroupM South Asia. Ambika Srivastava, CEO, ZenithOptimedia. The panel comprises Ashish Bagga, CEO, India Today Group; Chintamani Rao, CEO, Times Global Broadcasting; Neeraj Chandra, COO, Britannia Industries; Rajesh Kamat, CEO, Colors; and Sam Balsara, Chairman and MD, Madison Communication.
The 2.30 pm session is titled ‘Media Services Agencies: Is it time to rework the media agency model?’. The Session Chairperson is Paritosh Joshi, President, New Ventures, STAR India. This panel has Asit Mehra, Executive Vice President, Omnicom Group; Jasmine Sohrabji, MD, OMD India; Pratap Bose, CEO, Mudra Max; R Gowthaman, Leader, Mindshare South Asia; Rajesh Sawhney, President, Reliance Entertainment; and Ramesh Natarajan, Dy Country Manager, DHL Express.
Another key session of the day is at 3.45 pm, which is titled ‘Accountability helps? Has the current economic scenario given any advantage to mediums that can be measured?’. P V Narayanamoorthy would lead this session, and the panel here comprises Ajit Varghese, MD, Maxus India; LV Krishnan, CEO, TAM Media Research; Nandini Dias, COO, Lodestar Universal; Ronita Mitra, Head – Corporate Brand Group, ICICI Bank; Roshan Abbas, MD, Encompass; Sanjay Tripathy, Executive Vice President & Head – Marketing, HDFC Standard Life; and Shantonu Aditya, Executive Director, UTV Global Broadcasting & CEO, UTVi.