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Others e4m Conclave: Delhi leg to decode data & tech today

e4m Conclave: Delhi leg to decode data & tech today

Author | exchange4media News Service | Monday, Oct 22,2012 7:56 PM

e4m Conclave: Delhi leg to decode data & tech today

Stage is set for the ninth edition of exchange4media Conclave, presented by Jagran. While the Delhi leg of the Conclave is being held today, it will take place in Mumbai on October 23, 2012.

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, e4m Conclave this year delves deep into how data, technology and consumer insights are now the keywords that can make all the difference for a marketer and a brand and what the game-changers of tomorrow are.

The distinguished speakers who will share their insights at the e4m Conclave 2012 in Mumbai include (in order of session flow):
Nick Emery, Global CEO, Mindshare Worldwide
Sam Balsara, Chairman and Managing Director, Madison World
Uday Shankar, CEO, STAR India
Shashi Sinha, CEO, Lodestar UM
Rajesh Jejurikar, President, Zee Entertainment Enterprises
Subrata Dutta, MD, Samsonite India
Uttam Nayak, Group Country Manager, India and S Asia, Visa
Vikram Sakhuja, CEO – Designate, Maxus Worldwide
Marc Bresseel, President, Initiative Worldwide
R Gowthaman, CEO, South and South Asia, Mindshare
Sheldon Monteiro, Global Chief Technology Officer, SapientNitro
Ranjan Kapur, Country Head – India, WPP
Subhash Chandra, Chairman, Essel Group and ZEE
Agnello Dias, Co-Founder and Chief Creative Officer, TapRoot
Arvind Sharma, Chairman, Leo Burnett India, and President – AAAI & Chairman – ASCI
Ashish Bhasin, Chairman – India and CEO – SE Asia, Aegis Media

The e4m Conclave in Mumbai will see industry leaders share insights on a range of topics that are imperative for brands and marketers to keep in mind while navigating through a new marketing era and consumer dynamics.

Industry experts will gauge how prepared companies are to operate in a world where big data, technology and insights bring the consumer closer to the marketer than ever before. Also, while globally companies consider it crucial for marketers to focus on RoI, do marketers in India truly understand, and embrace, marketing RoI?

With new devices, digitisation, better service, smart TV, television is set for a facelift. Industry experts will examine what changes these new technologies will usher in.

Besides changing the face of different media platforms, technology is also giving the power to the consumers. Thus, media and marketing industry needs to think differently to keep up with digital and social media-savvy consumers. Experts will discuss how to go about this.

While the concept of big data is seen as a game-changer by few, what is it that it can truly do for a marketer? Industry leaders will examine what are the challenges for the industry.

Meanwhile, as acquisitions once again become a road taken often to grow a business, experts will mull over the points to be kept in mind to ensure the decision works best for all involved.

Stay tuned for more on the Delhi and Mumbai leg of exchange4mmedia Conclave 2012.

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